Marketing - News

Marketing

Nike hoops stars 'stand up' as Olympics approaches

By Arun Sudhaman, Aug 4, 2008

SHANGHAI - Nike's Olympics ambush campaign is to begin in earnest with the unveiling of a major experiential marketing programme today featuring four stars of the US Men's ...

Marketing

Dong Feng Peugeot looks to hone point-of-sale strategy

By David Blecken, Aug 4, 2008

BEIJING - In a move to overhaul its retail marketing strategy in the mainland, Dong Feng Peugeot has appointed OgilvyAction Beijing to handle its field marketing account, ...

Marketing

Retail sales still growing in Asia: MasterCard

By Kenny Lim, Aug 4, 2008

ASIA-PACIFIC - MasterCard has predicted that retail sales across Asia-Pacific will continue to grow in the second half of 2008 despite the global economic gloom.

Marketing

Del Rosario to run Coke Singapore and Malaysia

By Kenny Lim, Aug 1, 2008

SINGAPORE - Coca-Cola has appointed former marketing director for Indonesia Antonio V. Del Rosario Jr. (pictured) to succeed Shakir Moin as general manager of its operations in ...

Marketing

Nescafé turns to Lewis Hamilton for F1 promotion

By David Tiltman, Aug 1, 2008

SINGAPORE - Nescafé has launched an online game featuring British Formula One driver Lewis Hamilton to capitalise on the build-up to Singapore's first Grand Prix.

Marketing

Dulcolax seeks to build online advocacy in Korea

By David Blecken, Aug 1, 2008

SEOUL - Dulcolax, a US over-the-counter anti-constipation drug, has launched an online push for the Korean market incorporating a digital community forum and blog facilities to ...

Marketing

Coke China trumpets ethical marketing

By Robin Hicks, Aug 1, 2008

BEIJING - In the same week that Greenpeace issued a critique of the environmental footprint of Olympic sponsors, Coca-Cola has released a report trumpeting its sustainability ...

Marketing

APP sponsors Indonesian Idol as Paseo pitches stall

By Robin Hicks, Jul 31, 2008

JAKARTA - Controversial Indonesian company Asia Pulp & Paper (APP) has moved to raise its profile through the sponsorship of one of the country's most popular shows, Indonesian ...

Marketing

Greenpeace hits back in Olympic sponsors row

By Robin Hicks, Jul 31, 2008

BEIJING - Olympic sponsors Lenovo and Panasonic have drawn further criticism from Greenpeace, which is unsatisfied with the companies' environmental commitment in the run-up to ...

Marketing

Singapore's Youth Olympics hopes to raise $29m in sponsorship

By Kenny Lim, Jul 31, 2008

SINGAPORE - Organisers of the Youth Olympics, to be hosted by Singapore in 2010, are hoping to raise S$40 million (US$29 million) in corporate sponsorship as they kick off a ...

Marketing

Sponsors hit back over Greenpeace report

By Robin Hicks, Jul 30, 2008

BEIJING - Olympic sponsors have responded vehemently to a report from Greenpeace released yesterday that scrutinises their environmental credentials.

Marketing

Brand Health Check... Users have trust issues with floundering eBay

Jul 30, 2008

It's been a tricky few weeks for online auction house eBay, which was forced by a French court earlier this month to pay a US$61 million fine for carrying fake luxury goods ...