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P&G marketing chief: Fundamental shift from TV to digital required 
Advertising

P&G marketing chief: Fundamental shift from TV to digital required

By Loulla-Mae Eleftheriou-Smith, Mar 15, 2012
GLOBAL - Procter & Gamble (P&G) has admitted that it needs to make "fundamental shifts" in its approach to digital marketing and move spend out of TV advertising into digital ...
68 million tablets sold in 2011, 106 million more in 2012: IDC 
Marketing

68 million tablets sold in 2011, 106 million more in 2012: IDC

By Emily Tan, Mar 14, 2012
GLOBAL - Last year sales of media tablets outstripped forecasts with a total of 68.7 million units sold worldwide, 15 million or over 20 per cent of which was sold in Asia-Pacif...
Is Twitter going to be even more like Sina Weibo? 
Digital

Is Twitter going to be even more like Sina Weibo?

By Emily Tan, Mar 13, 2012
GLOBAL - Twitter has just acquired Tumblr-like blogging service Posterous for an undisclosed sum. Based on Twitter's blog post on the matter, Posterous appears to have been ...
Asian Marketing Effectiveness Awards receive record number of entries 
Marketing

Asian Marketing Effectiveness Awards receive record number of entries

By Staff Reporters, Mar 12, 2012
ASIA-PACIFIC - The Asian Marketing Effectiveness Festival has received a record 971 entries for its 2012 awards, marking a 12 per cent increase over last year and the biggest ...
Age of ideas driving creative bravery in Asia: Kevin Roberts 
Advertising

Age of ideas driving creative bravery in Asia: Kevin Roberts

By Matthew Miller, Mar 9, 2012
ASIA-PACIFIC - According to Saatchi & Saatchi chief Kevin Roberts, "Marketing is dead", the region is brimming with talent, and brave brands are unleashing the "unreasonable ...
Omnicom’s DAS acquires Japanese medical communications agency 
Digital

Omnicom’s DAS acquires Japanese medical communications agency

By Staff Reporters, Mar 9, 2012
TOKYO – Diversified Agency Services (DAS), a division of Omnicom that manages the group’s holdings in a variety of marketing disciplines, has acquired Medical ...
Adobe appoints new global channel marketing manager 
Digital

Adobe appoints new global channel marketing manager

By Staff Reporters, Mar 8, 2012
SINGAPORE - Adobe Systems has appointed Mongchee Chang as global channel marketing manager from her previous role as education marketing manager Asia-Pacific. She will report ...
Helen Duce promoted to president Asia-Pacific for EffectiveBrands 
Marketing

Helen Duce promoted to president Asia-Pacific for EffectiveBrands

By Staff Reporters, Mar 7, 2012
SINGAPORE - Marketing consultancy EffectiveBrands has promoted Helen Duce to president of Asia-Pacific. Duce was a senior partner and founded the firm's London office.
Acxiom appoints former MySpace, MTV Networks president Nada Stirratt 
Marketing

Acxiom appoints former MySpace, MTV Networks president Nada Stirratt

By Benjamin Li, Mar 7, 2012
GLOBAL - Marketing services and technology player Acxiom has appointed Nada Stirratt to a global role as chief revenue officer and executive vice president.
Accor CMO targets recalibration between Europe and Asia 
Marketing

Accor CMO targets recalibration between Europe and Asia

By David Blecken, Mar 7, 2012
ASIA-PACIFIC - Following the launch last week of the Grand Mercure hotel brand in China, Gregoire Champetier, Accor's global chief marketing officer, spoke to Campaign about ...
CAMPAIGN SPOTLIGHT: Healthcare marketers face challenges head-on 
Marketing

CAMPAIGN SPOTLIGHT: Healthcare marketers face challenges head-on

By Matthew Miller, Mar 6, 2012
SINGAPORE – Regulatory challenges, the immense potential of the lower tiers of the market, and the effective use of digital and social media emerged as key themes when ...
Dunkin Brands markets to Asia-Pacific with LeBron James 
Marketing

Dunkin Brands markets to Asia-Pacific with LeBron James

By Staff Reporters, Mar 6, 2012
SINGAPORE - Parent company of Dunkin Donuts and Baskin-Robbins, Dunkin Brands has announced a multi-year marketing agreement with NBA All-Star, LeBron James. Under the terms of ...
Skechers drops distributor, sets up own shop in Japan 
Marketing

Skechers drops distributor, sets up own shop in Japan

By Emily Tan, Mar 6, 2012
JAPAN - Footwear brand Skechers USA has dropped its third-party distributor, Archilles Corporation, in favour of launching a wholly owned subsidiary, Skechers Japan, GK. It ...
Unilever's Keith Weed: 'Marketing's at a crossroads' 
Marketing

Unilever's Keith Weed: 'Marketing's at a crossroads'

By Arif Durrani, Mar 6, 2012
LONDON - Marketing as an industry is at a crossroads, and needs to adapt to better serve a changing world defined by diminishing natural resources and an ever-expanding global ...
SingTel acquires Amobee, announces major restructuring 
Digital

SingTel acquires Amobee, announces major restructuring

By Emily Tan, Mar 5, 2012
SINGAPORE – Singapore Telecommunications Limited (SingTel) has agreed to acquire US-based mobile advertising platform provider Amobee for US$321 million amid a region-wide...
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Campaign Asia-Pacific
May, 2012