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Sony Ericsson targets Chinese mobile market as Vodafone 'prepares exit' 
Marketing

Sony Ericsson targets Chinese mobile market as Vodafone 'prepares exit'

By Staff Reporters, 1 day 21 hours ago
CHINA - Sony Ericsson has partnered with China's largest mobile operator, China Mobile, to launch its first smartphone to support the country's SCMDA network, in a bid to ...
New technology to lure shoppers to stores 
Digital

New technology to lure shoppers to stores

By Staff Reporters, 2 days ago
GLOBAL - Interpublic is testing new technologies at its Media Lab in Los Angeles in order to better understand how consumers shop and encourage companies to rethink the role of ...
Cannes, Haymarket extends JV to Asian Marketing Effectiveness Festival 
Marketing

Cannes, Haymarket extends JV to Asian Marketing Effectiveness Festival

By Staff Reporters, Aug 26, 2010
ASIA-PACIFIC - The International Advertising Festival, organisers of Cannes Lions, and Haymarket Media today announced an in principal agreement to include the Asian Marketing ...
Microsoft Advertising strengthens its Asia-Pacific team 
Advertising

Microsoft Advertising strengthens its Asia-Pacific team

By Madhavi Tumkur, Aug 26, 2010
ASIA PACIFIC - Microsoft Advertising has strengthened it regional management team with the appointment of Richard Dunmall as VP for Greater Asia-Pacific and the Americas. Todd ...
Usain Bolt extends contract with Puma for 2012 Olympics 
Marketing

Usain Bolt extends contract with Puma for 2012 Olympics

By Daniel Farey-Jones, Aug 25, 2010
GLOBAL - Puma has held on to its star brand ambassador Usain Bolt for the London 2012 Olympics, by extending his contract to the end of 2013.
Li-Ning inks industry-defining partnership with NBA's Evan Turner 
Marketing

Li-Ning inks industry-defining partnership with NBA's Evan Turner

By Jin Bo, Aug 25, 2010
GLOBAL - In what many call its biggest step into the US market, Chinese sportswear maker Li-Ning has officially entered into a long term endorsement agreement with Evan Turner, ...
Colgate-Palmolive China appoints Lefteris Vitalis as VP and GM  
Marketing

Colgate-Palmolive China appoints Lefteris Vitalis as VP and GM

By Benjamin Li, Aug 24, 2010
GUANGZHOU - American FMCG giant Colgate-Palmolive has appointed Lefteris Vitalis as its new VP and GM in China.
Coca-Cola launches 'Maaza Milky Delite' in India 
Marketing

Coca-Cola launches 'Maaza Milky Delite' in India

By Staff Reporters, Aug 23, 2010
MUMBAI - Coca-Cola India has entered the dairy segment by launching a mango and milk based drink called 'Maaza Milky Delite'.
Levi's marks Denizen launch with social media project Denizen10 
Marketing

Levi's marks Denizen launch with social media project Denizen10

By Jane Leung, Aug 20, 2010
HONG KONG – Following the launch of Levi's made-for-Asia apparel brand Denizen in Shanghai this week, a group of ten bloggers has been recruited to represent the brand's ...
Levi's debuts Denizen brand in Shanghai 
Marketing

Levi's debuts Denizen brand in Shanghai

By Jane Leung, Aug 19, 2010
REGIONAL – Levi’s has unveiled its widely anticipated new made-for-Asia brand Denizen in Shanghai yesterday, its first-ever product launched outside of the US.
Kraft begins hunt for melt-free chocolate wrapper 
Marketing

Kraft begins hunt for melt-free chocolate wrapper

By John Reynolds, Aug 19, 2010
GLOBAL - Kraft Foods, the US food giant and owner of Cadbury, is bidding to steal a march on its rivals by introducing 'thin-film' packaging to prevent its chocolate bars from ...
Singapore 2010 Celebration kicks off in anticipation of Youth Olympic Games 
Marketing

Singapore 2010 Celebration kicks off in anticipation of Youth Olympic Games

By Benjamin Li, Aug 19, 2010
SINGAPORE - Momentum Singapore has been tasked with the planning, content creation and overall on-site event management for Singapore 2010 Celebration @ Marina Bay held in ...
Beckham signs as brand ambassador for EA Sports 
Marketing

Beckham signs as brand ambassador for EA Sports

By John Reynolds, Aug 19, 2010
GLOBAL - David Beckham is to become the brand ambassador for the global sports entertainment brand EA Sports as he bids to further enhance his superstar status.
Thai Chang Beer partners with ESPN for BPL season 
Advertising

Thai Chang Beer partners with ESPN for BPL season

By Staff Reporters, Aug 17, 2010
SINGAPORE - Chang Beer, the iconic Thai beer brand, and ESPN Star Sports have announced a three-year partnership to give the brand increased visibility during the Barclays ...
P&G ups sustainable packaging credentials 
Marketing

P&G ups sustainable packaging credentials

By Mark Banham, Aug 17, 2010
GLOBAL - FMCG giant Procter & Gamble (P&G) has announced plans to use sugarcane-derived plastic on selected packaging for its Pantene Pro-V, Covergirl and Max Factor brands to ...
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MAGAZINE
Media Magazine
Media
26 August 2010