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Havas Media expands Ecselis to three new markets 
Marketing

Havas Media expands Ecselis to three new markets

By Staff Reporters, 4 days ago
SINGAPORE - Havas Media's performance marketing arm Ecselis will be launching three new offices in Singapore, Kuala Lumpur, and Sydney.
Naked unveils new management in Tokyo 
Marketing

Naked unveils new management in Tokyo

By David Blecken, 4 days ago
TOKYO – Naked Communications has restructured its management team in Tokyo following the move of partner Jonny Shaw to New York to lead the network’s gamification ...
Microsoft Advertising launches global storytelling contest 
Marketing

Microsoft Advertising launches global storytelling contest

By Benjamin Li, 5 days ago
SINGAPORE - Microsoft Advertising is inviting marketers from 30 countries across the world to submit new campaign ideas for a brand or nonprofit organisation of their choice. ...
Korean consumers seek guidance and stress removal: Cheil 
Marketing

Korean consumers seek guidance and stress removal: Cheil

By David Blecken, 5 days ago
SEOUL – A new report conducted by Cheil Worldwide into public attitudes to consumption in Korea indicates a trend toward reduced individualism and the search for ...
Lenovo top PC seller in Asia-Pacific for 2012: IDC 
Marketing

Lenovo top PC seller in Asia-Pacific for 2012: IDC

By Emily Tan, 5 days ago
ASIA-PACIFIC - Lenovo was the top PC vendor in Asia-Pacific (excluding Japan) in 2011, with 22.5 per cent market share, according to preliminary numbers from market-research ...
Starbucks to launch in India this year 
Marketing

Starbucks to launch in India this year

By Emily Tan, 5 days ago
MUMBAI - Starbucks will be launching in India under a joint venture with Tata Global Beverages called Tata Starbucks Ltd. The cafés will be branded as "Starbucks Coffee: A ...
CASE STUDY: 'Porxer' contest puts the excitement back into pork 
Advertising

CASE STUDY: 'Porxer' contest puts the excitement back into pork

By Staff Reporters, 6 days ago
A new brand of pork took an unconventional approach to raise awareness of its product in Japan, a market with a greater preference for beef.
Boehringer Ingelheim digital director headlines Campaign Spotlight Health 
Marketing

Boehringer Ingelheim digital director headlines Campaign Spotlight Health

By Staff Reporters, Jan 27, 2012
SINGAPORE - John Pugh, global director of digital for Boehringer Ingelheim GmbH, will be delivering the keynote address at Campaign Spotlight Health APAC on 1 March at the ...
Uniqlo cashing in on Kei Nishikori's Australian Open success 
Marketing

Uniqlo cashing in on Kei Nishikori's Australian Open success

By Paul Howell, Jan 27, 2012
TOKYO - The event still has a few days to run but the biggest winner from this year's Australian Open tennis championship may well be Japanese fashion brand Uniqlo, whose ...
Motricity exits Asia after Axiata loss 
Advertising

Motricity exits Asia after Axiata loss

By Magz Osborne, Jan 26, 2012
KUALA LUMPUR – Mobile marketing services company Motricity is withdrawing from Asia after losing key client Axiata earlier this month.
2012 trends for Asia-Pacific telcos: Frost & Sullivan 
Marketing

2012 trends for Asia-Pacific telcos: Frost & Sullivan

By Emily Tan, Jan 20, 2012
ASIA-PACIFIC - After a year of strides into 3G services, Asia-Pacific's telecommunications providers will be battling it out for mobile broadband spectrum slots and fighting ...
The ad-man’s view of CES 2012 
Digital

The ad-man’s view of CES 2012

By Emily Tan, Jan 19, 2012
Once only of interest to geeks, the 2012 Consumer Electronics Show (CES) saw so many advertising industry professionals that some have likened it to Cannes. “There’s...
Have your say in the Campaign readership survey 
Marketing

Have your say in the Campaign readership survey

By Staff Reporters, Jan 19, 2012
ASIA-PACIFIC - Campaign Asia-Pacific's annual readership survey is now underway. As part of the publication's commitment to continuous improvement and innovation, readers are ...
Will Harris to leave Nokia, following relocation of its APAC HQ to Beijing 
Marketing

Will Harris to leave Nokia, following relocation of its APAC HQ to Beijing

By Gemma Charles, Emily Tan, Jenny Chan, Jan 18, 2012
ASIA-PACIFIC: Finnish mobile manufacturer Nokia relocated its Asia-Pacific headquarters from Singapore to Beijing at the start of the year, but Will Harris, Nokia's head of ...
Imagination launches offices in India 
Marketing

Imagination launches offices in India

By Emily Tan, Jan 17, 2012
MUMBAI - Experiential marketing specialists, Imagination, has launched a new office in Mumbai, and is planning to launch a second India office in Bangalore this year.
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
January, 2012