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Korea: The allure of 'smart' 
Marketing

Korea: The allure of 'smart'

By Sodam Kim, Jun 29, 2010
Brands are following the telco sector's lead in an effort to energise a weary Korean audience. Here is what is driving the region's most technology-focused market.
Japan: Challenger brands shine 
Marketing

Japan: Challenger brands shine

By David Blecken, Jun 29, 2010
Times are tough, but certain brands are finding room to grow regardless.
India: Scale breeds confidence 
Marketing

India: Scale breeds confidence

By Staff Reporters, Jun 29, 2010
Along with value, size has been a key asset in winning over the Indian consumer.
Taiwan: Beckoning the motherland 
Marketing

Taiwan: Beckoning the motherland

By Staff Reporters, Jun 29, 2010
The cross-straits pact could help Taiwan regain its former economic momentum.
Hope and challenge in Asia’s emerging markets  
Marketing

Hope and challenge in Asia’s emerging markets

By Annabel Walker, Jun 23, 2010
MNCs are expecting high growth from emerging markets like Pakistan and Bangladesh, but just how real is the potential?
Auto brands driving buzz 
Marketing

Auto brands driving buzz

By Michael Hoare, Jun 16, 2010
Enthusiastic Chinese consumers are setting the stage for brands to embed themselves in online conversations.
The breakdown of tribal borders 
Marketing

The breakdown of tribal borders

By David Tiltman, Jun 16, 2010
Young people in the region are moving away from single 'tribes' as a means of affirming their identity, using online platforms to build specialist status and flit between a ...
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
May, 2012