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Marketing - In Depth

Online buzz crucial to China auto sales 
Digital

Online buzz crucial to China auto sales

By Bo Jin, Sep 1, 2010
There is no doubt that word of mouth is an important way of marketing, and in this increasingly wired era a large part of these conversations originate in the online world. But ...
Feature: Luxury and the new consumer mindset 
Marketing

Feature: Luxury and the new consumer mindset

By Staff Reporters, Aug 23, 2010
Consumers from China to Indonesia are moving from voracious logo hunting to niche luxury. How are brands reacting?
Why don't Asian brands sponsor sport? 
Marketing

Why don't Asian brands sponsor sport?

By Staff Reporters, Aug 17, 2010
For most brands, sports are a good fit. Whether it is bidding for the half-time ad slots at the Super Bowl or acquiring the naming rights to the latest billion-dollar sports ...
Are children fair game for marketers? 
Marketing

Are children fair game for marketers?

By Kate Nicholson, Aug 4, 2010
Advertising to children is an issue that vexes the marketing industry, as parents, as concerned citizens and as professionals.
Marketing 'Amazing Thailand' globally 
Creativity

Marketing 'Amazing Thailand' globally

By Madhavi Tumkur, Aug 4, 2010
Less than eight weeks since the political turmoil eased, the Tourism Authority of Thailand (TAT) has rolled out a range of promotions to help revive visitor arrivals to the ...
The metamorphosis of Western brands in China 
Marketing

The metamorphosis of Western brands in China

By Jin Bo, Aug 3, 2010
On the back of Coca-Cola's advertising campaign to promote Galceau Vitaminwater in China, Media looks at how some brands are pricing themselves at the top of the Chinese market ...
Are brands maximising sports marketing potential? 
Marketing

Are brands maximising sports marketing potential?

By Matthew Carlton, Jul 30, 2010
Use of sports as a communications channel is growing, but are brands maximising their potential in Asia?
Appealing retail environment keeps shoppers coming back 
Marketing

Appealing retail environment keeps shoppers coming back

By Kate Nicholson, Jul 28, 2010
Asian brands should be paying more attention to the retail environment.
Garuda focuses on safety to rebuild its brand 
Marketing

Garuda focuses on safety to rebuild its brand

By Madhavi Tumkur, Jul 20, 2010
But can Indonesia’s national carrier’s commitment to quality carry it above the competition?
Reaching out to Muslim marketers  
Marketing

Reaching out to Muslim marketers

By Madhavi Tumkur, Jul 13, 2010
Marketers need to decide whether Muslims constitute a specific group.
All about Apple's Safari Reader 
Digital

All about Apple's Safari Reader

By David Tiltman, Jul 7, 2010
Apple's latest version of its Safari internet browser comes with a sting in the tail - for publishers, at least. A feature called Safari Reader has been introduced that allows ...
Singapore: Seeking simple pleasures 
Marketing

Singapore: Seeking simple pleasures

By Annabel Walker, Jun 30, 2010
While advertisers kept a low profile, Singaporean consumers allowed themselves small indulgences and learned to appreciate brands from closer to home.
Hong Kong: Preparing for the long term 
Marketing

Hong Kong: Preparing for the long term

By Michael Hoare, Jun 30, 2010
Marketers focused on value and the importance of saving in an uncertain climate.
China: Conscientious growth 
Marketing

China: Conscientious growth

By Michael Hoare, Jun 30, 2010
China's consumers may appear to want it all, but they are maturing fast and are more environmentally conscious than many marketers imagine.
Top 1000 Brands Table 
Marketing

Top 1000 Brands Table

By David Blecken, Jun 30, 2010
The annual top 1000 brands report identifies the brands that are resonating the strongest with consumers in 10 markets across the region, including China, India, Hong Kong, ...
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MAGAZINE
Media Magazine
Media
26 August 2010