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Case study - Orton Gillingham Centre 
Marketing

Case study - Orton Gillingham Centre

May 1, 2008
What's remarkable about this campaign is not only what it achieved, but the fact that it was executed on a budget of less than US$3,000. Orton Gillingham Centre in Singapore is ...
Vending machine delivers for Coke 
Marketing

Vending machine delivers for Coke

May 1, 2008
To promote the launch of Coke Zero, Coca-Cola Japan went viral via a YouTube campaign showing the exploits of quirky fictional hero Vending Machine Red. The result was a ...
And the winner is... 
Marketing

And the winner is...

Mar 20, 2008
One of the most effective ways to build an integrated campaign around digital is to use the web to host a competition or poll, and use other media to drive consumers to it. ...
Hewlett-Packard builds buzz online 
Marketing

Hewlett-Packard builds buzz online

Mar 20, 2008
A year after launching its global strategy 'The computer is personal again', Hewlett-Packard (HP) built on this platform via a youth-targeted experiential campaign across ...
Case study - Keyram 
Marketing

Case study - Keyram

Mar 20, 2008
Keyram is a small producer of RAM devices that are inserted into computers to boost performance speed. Gamers playing complex online games need more RAM than most, and Steven ...
McDonald's 'shakes it' on Facebook 
Marketing

McDonald's 'shakes it' on Facebook

Mar 20, 2008
Expanding on its successful Shake Shake Fries campaign a year earlier, McDonald's developed an integrated media campain that included an interactive Facebook widget and a ...
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
May, 2012