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Marketing - Case Studies

CASE STUDY: Mercedes-Benz Taiwan chases sales with ‘You’re really Mercedes’ 
Marketing

CASE STUDY: Mercedes-Benz Taiwan chases sales with ‘You’re really Mercedes’

By Jane Leung, Aug 23, 2010
Mercedes-Benz Taiwan in partnership with Ogilvy & Mather hoped to increase sales with a branding campaign fighting the annual sales slump in August.
CASE STUDY: Nagging mum attracts 120,000 YouTube views for Alliance Bank 
Digital

CASE STUDY: Nagging mum attracts 120,000 YouTube views for Alliance Bank

By Jane Leung, Aug 20, 2010
Alliance Bank taps into an unconventional way to promote its financial product the You:nique Prepaid Card.
CASE STUDY: Sony Handycam hosts film festival to show love in Taiwan 
Marketing

CASE STUDY: Sony Handycam hosts film festival to show love in Taiwan

By Staff Reporters, Aug 19, 2010
Sony Handycam has created a ‘Witness love film festival’ to combat the decline in the camcorder market in Taiwan.
CASE STUDY: Ogilvy RedCard sets Guinness World Record for Aon Insurance 
Marketing

CASE STUDY: Ogilvy RedCard sets Guinness World Record for Aon Insurance

By Staff Reporters, Aug 2, 2010
As the official shirt sponsor for Manchester United in the upcoming Barclays Premier League, Aon Insurance in Singapore set out to create a Guinness World Record and donate ...
CASE STUDY: Leo Burnett creates giant wok to sell non-stick pans 
Marketing

CASE STUDY: Leo Burnett creates giant wok to sell non-stick pans

By Staff Reporters, Jul 27, 2010
Leo Burnett wanted to break through the clutter to build awareness of Supor's premium range of non-stick pans in China.
CASE STUDY: Pak Fook Granny wanted for HK$1 million 
Marketing

CASE STUDY: Pak Fook Granny wanted for HK$1 million

By Staff Reporters, Jul 26, 2010
Pak Fook, a soy product line under Nestle in Hong Kong, has launched a campaign to find its new brand ambassador with two conditions - 45 years old or above and already a ...
CASE STUDY: Leo Burnett brings alternative sound to HK 
Marketing

CASE STUDY: Leo Burnett brings alternative sound to HK

By Staff Reporters, Jul 23, 2010
Leo Burnett Hong Kong set out to break the monopoly of mainstream music for celebrated alternative music store Zoo Records.
CASE STUDY: Burger King's Wallet Drop guerilla stunt creates online buzz in Singapore 
Digital

CASE STUDY: Burger King's Wallet Drop guerilla stunt creates online buzz in Singapore

By Staff Reporters, Jul 22, 2010
Burger King's 'Wallet Drop' combines marketing, advertising and online communications to generate a hugely successful campaign.
CASE STUDY: Leo Burnett brings Cannes Lions 2010 to the world 
Marketing

CASE STUDY: Leo Burnett brings Cannes Lions 2010 to the world

By Staff Reporters, Jul 20, 2010
Leo Burnett Chicago made sure no one missed out on the action at Cannes Lions 2010 with ‘David on Demand’ on duty at the annual advertising festival.
CASE STUDY: Ogilvy PR promotes Chengu City through Earth Hour 2010  
Marketing

CASE STUDY: Ogilvy PR promotes Chengu City through Earth Hour 2010

By Staff Reporters, Jul 9, 2010
Ogilvy PR wanted to raise awareness of Chengdu City in southwest China to become a favoured destination for tourists and investors.
CASE STUDY: Grey KL exceeds sales targets for American Express 
Marketing

CASE STUDY: Grey KL exceeds sales targets for American Express

By Staff Reporters, Jul 6, 2010
Maybank partnered with Grey Group Kuala Lumpur to boost applications of its new American Express Gold Credit Card in Malaysia's competitive card industry.
CASE STUDY: Chevrolet generates sales leads creatively online 
Marketing

CASE STUDY: Chevrolet generates sales leads creatively online

By Staff Reporters, Jul 2, 2010
Chevrolet wanted to be the leader in the automotive segment online by using creative technology for lead generation for its AVEO model in Thailand.
CASE STUDY: Ford launches an aesthetically pleasing Fiesta in China 
Marketing

CASE STUDY: Ford launches an aesthetically pleasing Fiesta in China

By Staff Reporters, Jun 30, 2010
Ford set out to launch the Fiesta in China by demonstrating leadership in design and emphasising the car's pleasing aesthetics.
CASE STUDY: Canon appeals to entry level photographers 
Marketing

CASE STUDY: Canon appeals to entry level photographers

By Staff Reporters, Jun 30, 2010
Canon took a different approach to maintain its lead and appeal to entry level photographers as a new consumer group with a limited understanding of technology.
CASE STUDY: Cathay Pacific increases engagement with potential customers 
Marketing

CASE STUDY: Cathay Pacific increases engagement with potential customers

By Staff Reporters, Jun 30, 2010
Cathay Pacific wanted to increase engagement with those who fly other airlines and remind loyal passengers why they fly Cathay.
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MAGAZINE
Media Magazine
Media
26 August 2010