Sign in ▼
User name/Email address
Password
Login
Remember Me
Get unlimited access
|
Forgot Password?
Network
Asia-Pacific
China
中国
India
Singapore
More ▼
Our global network:
Campaign UK
The UK's leading title in the media and advertising industries
Campaign Jobs Asia
Asia Pacific's only pan-regional jobs board for the Advertising, Marketing, Media and PR industries
Campaign Middle East
Middle East sister edition covering advertising, media, marketing and PR across the region
CEI Asia
Asia Pacific's leading title for the convention, exhibition and incentive travel industries
Brand Republic Global Network
Portal to more than 20 leading Haymarket titles in the advertising, media, marketing and PR industries across Asia Pacific, Middle East, Europe and America
Our Asia partners:
Adobo Magazine (Philippines)
The leading advertising and brand communications resource for the Philippines, covering market trends, insights, media landscape and more.
Adoi Magazine (Malaysia)
Malaysia's advertising, media and creativity magazine with all Malaysia's local industry news and insight.
Adoi Magazine (Indonesia)
Adoi's Indonesian edition with all the local industry news and insight for Indonesia.
Home
News
Advertising
Media
PR
Digital
Marketing
Creativity
People
Jobs
Moves
In Pictures
Career advice
Q&As
Video Interviews
Profiles
Poll Results
Video
Interviews
Campaign TV Series
The Work
Blogs & Opinions
Blogs
Columns
Five things...
How to...
Opinions
Debate
Rankings & Research
Pitch List
New Business League
Ad Spend
Research Reports
Creative Rankings (Beta)
Report Cards
Top 1000 Brands
Top 100 Digital Brands
Agency Family Trees
Creativity
News
Awards News
The Work
International Work
Behind The Scenes
The Work Reviewed
In-Depth
Blogs & Opinions
People Focus
Marketing
News
Case Studies
Sector Insight
Brand Health Check
In-Depth
Blogs & Opinions
People Focus
Disciplines
Advertising
Media
PR
Digital
Marketing
Digital
News
Case Studies
Blogs & Opinions
People Focus
The Digital Work
What's New
In-Depth
Events
AME Festival
Agency of the Year
Campaign Spotlight
Digital Media Awards
DigitalMediaWorks
MediaWorks
PR Awards
The Spikes
Directories
Agency Directory
Media Directory
Digital Directory
CASBAA Directory
PR Directory
Jobs
Home
/
Marketing
/
Case Studies
Marketing - Case Studies
Digital
CASE STUDY: Huggies Korea and Postvisual ‘translate’ baby babbles
By
Staff Reporters
, 3 days ago
SEOUL - Trying to improve Huggies Korea’s reach among young mums, Korean agency Postvisual executed an attention-getting digital campaign based on customising crowdsourced...
Advertising
CASE STUDY: 'Porxer' contest puts the excitement back into pork
By
Staff Reporters
, 6 days ago
A new brand of pork took an unconventional approach to raise awareness of its product in Japan, a market with a greater preference for beef.
Digital
CASE STUDY: How Rexona broke the relevance barrier in China
By
Emily Tan
, Nov 30, 2011
When Rexona China learned that mainland women simply didn't feel the need for deodorant the brand worked with word-of-mouth marketing company Wildfire to generate interest ...
Marketing
CASE STUDY: Building an Australia-wide hardware brand in six months
By
Paul Howell
, Nov 15, 2011
SYDNEY - Back in 2008, Australian retail giant Woolworths identified an opportunity to enter the massive home improvement retail market. Three years later, its new brand ...
Marketing
CASE STUDY: How Subway built its brand in Korea
By
Staff Reporters
, Oct 4, 2011
Subway had a long-term goal to grow its presence in Korea from 40 to 200 stores within two years, and 400 stores within five years. As part of this process, the chain enlisted ...
Digital
CASE STUDY: How McDonald’s leveraged social media for new product
By
Racheal Lee
, Aug 12, 2011
McDonald’s has leveraged social media to launch its new Chicken McGrill sandwich in a campaign entitled ‘Making it better, made for Singapore' through Tribal DDB ...
Marketing
CASE STUDY: Neutrogena utilises photo flash-mob to get youth using sun block
By
Rhandell Rubio
, Aug 5, 2011
Johnson & Johnson rolled out its first-ever 'photo-mob' via photo-sharing app Instagram showcasing its Neutrogena Ultra Sheer sun block through Tribal DDB.
Digital
CASE STUDY: Malaysian mothers flaunt their ‘bump’
By
Chantelle Pang
, Jul 29, 2011
KUALA LUMPUR - Friso is using Facebook in a unique digital campaign to engage the attention of mothers in Malaysia.
Digital
CASE STUDY: National Geographic garners 35,000 entries for its 'Live Curious' awards
By
David Seidler
, Jul 15, 2011
Fox International's National Geographic Channel rebranded its annual documentary-making contest and used social media to drive the number of entries it garnered to a record level.
Digital
CASE STUDY: How search got Malaysian smokers to quit
By
Emily Tan
, Jul 8, 2011
Smoking cessation aid Nicorette nicotine chewing gum partnered up with Universal McCann to face down market competition and encourage smokers to quit using the brand's ...
Marketing
CASE STUDY: Maxis creates buzz around new devices in Malaysia
By
Staff Reporters
, Jun 3, 2011
MALAYSIA - Maxis set out to create conversations around the latest technologies and devices introduced by the telecommunications company in the market.
Advertising
CASE STUDY: How a trailblazing robot helped build a battery brand
By
David Blecken
, May 31, 2011
In partnership with Hakuhodo, Panasonic set out to improve awareness of its rechargeable Evolta batteries in Japan, taking a big risk to generate in excess of US$10 million ...
Creativity
CASE STUDY: Initiative exceeds sales targets for Kia Sportage launch
By
Staff Reporters
, Mar 25, 2011
Initiative set out to overcome low brand affinity and a tough target market to change perceptions for the launch of new model Kia Sportage in Australia.
Marketing
CASE STUDY: 3M helps Korean students ‘stick’ their exams
By
David Blecken
, Mar 23, 2011
SEOUL - 3M in partnership with Cheil Worldwide set out to prove the superiority of its products over others through a student-focused campaign for its Extra Sticky Post-It Notes.
Digital
CASE STUDY: Shopping mall K11 taps AR to draw customers in HK
By
Staff Reporters
, Mar 11, 2011
Hong Kong-based shopping mall K11 has combined Facebook, user generated content and mobile augmented reality (AR) to draw customers and enhance the brand experience during the ...
1
2
3
4
5
...8
|
Next »
MOST READ
Articles
Galleries
Videos
P&G's digital plan is possible, but not easy and not cheap
PREVIEW: 2011 Agency Report Card
Naked unveils new management in Tokyo
OPINION: Wikiwars? PR pros seek editing rights from Wikipedia
CAMPAIGN TV: Marriott International's socially-focused media strategy
UPDATED: Campaign's Agency of the Year Awards
Regional CEOs' end-of-year dinner
CASBAA TV Upfront Singapore Screenings
Caltex celebrates its 75th Anniversary
Campaign Spotlight: Innovative shopper marketing
CAMPAIGN TV: Marriott International's socially-focused media strategy
Top 10 Lunar New Year ads
Top 10 most-watched ads of 2011
Perodua's CNY campaign uses QR codes to bridge print, mobile and video
VIDEO: Yahoo to focus on personalised content in 2012: Rose Tsou
DISCUSSION
Latest
Popular
Latest
Popular Comments
MAGAZINE
Campaign Asia-Pacific
January, 2012
What's in this issue
View e-magazine
Don't ask me again