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Brand Health Check... Toyota foresees tough times as growth slows 
Marketing

Brand Health Check... Toyota foresees tough times as growth slows

The cold caught by the global economy must be bad if even Toyota, the world's largest automaker and the car industry's biggest success story, is sneezing.
Brand Health Check... Fonterra's tainted milk crisis may stunt its growth 
Marketing

Brand Health Check... Fonterra's tainted milk crisis may stunt its growth

As millions of Chinese consumers grapple with the baby milk formula scandal that has terrified the nation, Fonterra, the leading global dairy supplier from New Zealand, must be ...
Brand Health Check... Sony Ericsson needs its brand 'coolness' back 
Marketing

Brand Health Check... Sony Ericsson needs its brand 'coolness' back

It's been a tough year for Sony Ericsson.
Brand Health Check... Korean protests damage reputation of US beef 
Marketing

Brand Health Check... Korean protests damage reputation of US beef

South Korea's carnivores are out for blood, and it's US beef that has them riled.
Brand Health Check... Nintendo embroiled in battle for Generation Y 
Marketing

Brand Health Check... Nintendo embroiled in battle for Generation Y

Nintendo, the Japanese video game console maker, is coming off a record-breaking year of profits and turnover.
Brand Health Check... Image overhaul crucial for Shin Corp's future 
Advertising

Brand Health Check... Image overhaul crucial for Shin Corp's future

THAILAND - If the recent shenanigans surrounding iTV are any guide, Thailand's military rulers may have begun moves to dismantle Shin Corp, the telecommunications and media ...
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
May, 2012