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Marketing - Brand Health Check

Bawang saga: Celebrities and brands can prove a bad mix 
Marketing

Bawang saga: Celebrities and brands can prove a bad mix

By Staff Reporters, Aug 13, 2010
Is Jackie Chan a cursed celebrity endorser? The martial arts star has been facing this accusation in recent weeks, as Bawang brand shampoos, yet another product he endorses, ...
Nokia: Losing market share in India 
Marketing

Nokia: Losing market share in India

By Staff Reporters, Aug 10, 2010
How can Nokia get back on track in India’s teeming mobile market? The Finnish company’s N-series has been its crown jewel for years, but it is losing its battle for ...
Why Microsoft killed Kin after six weeks  
Marketing

Why Microsoft killed Kin after six weeks

By Staff Reporters, Jul 19, 2010
Rest in peace Microsoft Kin. This month Microsoft announced it will kill off its new mobile device that runs on Windows just six weeks after its launch.
Hong Kong government: Losing the PR crusade 
Marketing

Hong Kong government: Losing the PR crusade

By Staff Reporters, Jul 8, 2010
The Hong Kong Government's attempts to drum up support for its controversial 2012 political reform package could well be held up as a great example of how not to run a ...
US beef: Regaining trust in Taiwan 
Marketing

US beef: Regaining trust in Taiwan

By Staff Reporters, Jun 16, 2010
US beef has had a rough time in Asia ever since BSE, aka Mad Cow Disease, was diagnosed in cattle at Moses Lake, Washington in December 2003.
Thailand: The brand and its tourism appeal takes yet another beating 
Marketing

Thailand: The brand and its tourism appeal takes yet another beating

By Staff Reporters, Jun 16, 2010
As red-shirted protesters paraded coffins to mourn the casualties in the country's most violent political standoff in 20 years, brand Thailand and its tourism appeal has yet ...
China Unicom: Struggling to maximise its 3G advantage 
Marketing

China Unicom: Struggling to maximise its 3G advantage

By Staff Reporters, Jun 16, 2010
China Unicom announced a net income of US$165.5 million in the first quarter of this year, representing a 68 per cent drop year-on-year.
Blackberry: Corporate dominance under treat as bankers opt for iPhone 
Marketing

Blackberry: Corporate dominance under treat as bankers opt for iPhone

By Staff Reporters, Jun 16, 2010
At face value, life is good for BlackBerry-maker Research in Motion (RIM). Profits soared with net income for fiscal 2010 at US$2.46 billion, up nearly 30 per cent compared to ...
Playboy: Hugh Hefner's empire is not living up to the fantasy 
Marketing

Playboy: Hugh Hefner's empire is not living up to the fantasy

By Staff Reporters, Jun 16, 2010
It may be nearly every man's dream to step inside the Playboy Mansion, but Hugh Hefner's empire is not living up to the fantasy. Playboy Enterprises (PEI), known worldwide for ...
Brand Health Check... Will Geely's new ownership of Volvo pave its way into China's luxury car market? 
Marketing

Brand Health Check... Will Geely's new ownership of Volvo pave its way into China's luxury car market?

By Staff Reporters, Jan 20, 2010
Following a year of intense negotiations and speculation, Swedish carmaker Volvo's previous owner, Ford, has finally chosen a consortium led by Chinese industrial group, ...
Brand Health Check... Can Hong Kong regain its role as a creative hub? 
Marketing

Brand Health Check... Can Hong Kong regain its role as a creative hub?

Jan 7, 2010
A recurring theme in 2009 has been the decline of Hong Kong as a centre for the creative and media industries.
Brand Health Check... Skype to restructure as competition mounts 
Marketing

Brand Health Check... Skype to restructure as competition mounts

Dec 10, 2009
When eBay bought online telephony service Skype for US$2.6 billion in 2005, it signalled the merger of two of the web's hottest brands.
Brand Health Check... Wii needs to prove it can be more than just a fad 
Marketing

Brand Health Check... Wii needs to prove it can be more than just a fad

Nov 25, 2009
People were lining up before the sun rose at Japanese department stores when Nintendo first launched its Wii games console in 2006.
Brand Health Check...JAL needs to look beyond short-term cost cuts 
Marketing

Brand Health Check...JAL needs to look beyond short-term cost cuts

Nov 12, 2009
Even by the current standards of the airline industry, Japan Airlines (JAL) is suffering.
Brand Health Check... StarHub needs to return to its innovative roots 
Marketing

Brand Health Check... StarHub needs to return to its innovative roots

Oct 28, 2009
To say that the loss of the broadcast rights of the Barclays Premier League (BPL) football competition is a blow for StarHub would be an understatement.
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MAGAZINE
Media Magazine
Media
26 August 2010