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Marketing - Blogs & Opinions
Marketing
Tiger Woods saga offers lessons to brands; sets Twitter on fire
By
Atifa Hargrave-Silk
, Feb 26, 2010
Few mea culpas have been as highly anticipated as Tiger Woods', whose apology last Friday literally brought the online world to a temporary stop.
Marketing
Tiger Woods saga offers lessons to brands; sets Twitter on fire
By
Atifa Hargrave-Silk
, Feb 26, 2010
Few mea culpas have been as highly anticipated as Tiger Woods', whose apology last Friday literally brought the online world to a temporary stop.
Marketing
Toyota finds itself humbled, embarrassed and damaged
By
Craig Briggs
, Feb 26, 2010
Here is what Craig Briggs, managing director of Brandimage Asia, had to say about Toyota's global recall approaching 10 million in number.
Marketing
Toyota finds itself humbled, embarrassed and damaged
By
Craig Briggs
, Feb 26, 2010
Here is what Craig Briggs, managing director of Brandimage Asia, had to say about Toyota's global recall approaching 10 million in number.
Marketing
China's airlines see growth despite recession and increased competition from high-speed rail
By
Glenn Smith
, Feb 23, 2010
The biggest threat facing China's airlines last year did not come from global carriers. Instead it came from domestic high-speed trains now plying the heavily travelled ...
Marketing
Conde Nast blossoms in India
By
Staff Reporters
, Feb 23, 2010
Conde Nast continue to blossom in India, despite the market only opening up to foreign titles five years ago.
Marketing
Is Singapore ready for a renewed Domino's Pizza effect?
By
Staff Reporters
, Feb 22, 2010
Domino's Pizza is staging a comeback after a ten-year absence in Singapore, making it the latest American food brand to return to the city-state after a failed first attempt in ...
Marketing
Chinese Super League soccer scandal keeps sponsors on the sidelines
Feb 22, 2010
Famous brands are reluctant to lend their names to the Chinese Super League (CSL) until corruption within the sport is kicked into touch. Four title sponsors in less than six ...
Marketing
IPL hits a marketing six but still risks being caught out
By
Santosh Desai
, Feb 19, 2010
Last month, the Indian Premier League (IPL), India's cricketing answer to the EPL, was in the news again. This time, for seeming to tacitly instruct all its franchises not to ...
Marketing
Why Missha is falling behind in Korea cosmetics race
By
Sodam Kim
, Feb 17, 2010
The budget brand was credited with inventing a market segment but it has since lost ground to competitors.
Marketing
AirAsia & Jetstar: The deal that could make or break them
By
David Tiltman
, Feb 1, 2010
The battle for passengers in Asia's burgeoning budget airline industry took a surprising new turn this month when AirAsia and Jetstar decided to get into bed with each other.
Marketing
Five things you need to know about... Chinese New Year marketing
Jan 28, 2010
Shenan Chuang (pictured), chief executive at Ogilvy & Mather Group China, shares her insights on marketing to Chinese consumers during the rapidly approaching Chinese New Year ...
Marketing
Live Issue... Up for a fight? The 2010 battle lines are drawn
By
Matthew Carlton
, Jan 15, 2010
Coke and Pepsi are old news. Matthew Carlton looks to the car and luxury sectors for the real fireworks in the year ahead.
Marketing
Five things you need to know....AirAsia-Jetstar partnership
Jan 8, 2010
Low cost carriers AirAsia and Jetstar's partnership is probably the first of its kind in the budget carrier category in the world. Rahul Thappa, leader of Mindshare Malaysia ...
Marketing
Opinion... A year of small blessings for India's marketing industry
Jan 8, 2010
In the wake of the Mumbai attacks, with the global downturn beginning to have an impact and the prospect of a fractured and deeply divisive verdict in the general elections, ...
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Campaign Asia-Pacific
May, 2012
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