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How to make your organisation social media-ready 
Marketing

How to make your organisation social media-ready

By Helen Duce, Nico Stouthart, 2 days ago
Helen Duce, managing director of EffectiveBrands Asia, and Nico Stouthart, senior consultant with EffectiveBrands, discuss the ‘what’ and ‘how’ of ...
OPINION: Talking innovation with Laura Ashton, VP of marketing at Philips 
Marketing

OPINION: Talking innovation with Laura Ashton, VP of marketing at Philips

By Rafe Ring, Dec 16, 2011
ASIA-PACIFIC - In his regular series that goes inside global companies making innovation central to how they do business, Rafe Ring, CMO of Global Insights Group, sits down ...
How to use mobile advertising for successful market penetration 
Digital

How to use mobile advertising for successful market penetration

By Fabrizio Caruso, Dec 8, 2011
Fabrizio Caruso, regional managing director for Out There Media gives some insight on using mobile to break into the Asia-Pacific market.
Will the rumoured Facebook phone, “Buffy”, succeed? 
Digital

Will the rumoured Facebook phone, “Buffy”, succeed?

By Emily Tan, Nov 24, 2011
GLOBAL – While rumours of the “official” Facebook phone have been in the wind for years, the tech industry seems convinced it is being built by HTC. But can ...
Opinion: CMO World Tour interview with Unilever's Keith Weed 
Marketing

Opinion: CMO World Tour interview with Unilever's Keith Weed

By Frédéric Colas, Nov 14, 2011
Frédéric Colas, chief strategic officer of Fullsix, speaks to Keith Weed, chief marketing and communications officer at Unilever, on marketers who, until they become ...
OPINION: Talking innovation with Diageo's James Thompson 
Marketing

OPINION: Talking innovation with Diageo's James Thompson

By Rafe Ring, Oct 27, 2011
ASIA-PACIFIC - In his regular series that goes inside global companies making innovation central to how they do business, Rafe Ring, CMO of the Global Insights Group, sits down ...
OPINION: Mobile - is it finally here? 
Digital

OPINION: Mobile - is it finally here?

By Amanda King, Sep 30, 2011
Mobile marketing is finally here, says Amanda King, president at Tribal DDB Asia-Pacific. And consumers and retailers are leading the way.
OPINION: Are brands only 'fair-weather' friends? 
Marketing

OPINION: Are brands only 'fair-weather' friends?

By Staff Reporters, Sep 8, 2011
Dheeraj Sinha, regional planning director for Bates 141, asks why brands don't get involved in society's tougher times and issues.
Five things you need to know about word-of-mouth marketing 
Marketing

Five things you need to know about word-of-mouth marketing

By Asit Gupta, Sep 1, 2011
Asit Gupta, CEO and co-founder of Shanghai-based Advocacy, shares his five key points about word-of-mouth marketing
OPINION: CMO World Tour interview with Phillip Manzi, Nokia's global director of marketing operations 
Marketing

OPINION: CMO World Tour interview with Phillip Manzi, Nokia's global director of marketing operations

By Frédéric Colas, Aug 29, 2011
GLOBAL - Frédéric Colas, chief strategic officer of Fullsix, interviews Nokia's director of global marketing operations, Phillip Manzi on how digital is bringing ...
MARKETER'S FORUM: Is the marketing function ready for the C-suite? 
Magazine Highlights

MARKETER'S FORUM: Is the marketing function ready for the C-suite?

By Staff Reporters, Aug 23, 2011
Marketers have long emphasised the importance of marketing in driving business results and contributing to the bottom line. But is the function ready for a seat at the C-suite ...
OPINION - Talking innovation with Microsoft's Asia CMO Frederique Covington-Corbett 
Marketing

OPINION - Talking innovation with Microsoft's Asia CMO Frederique Covington-Corbett

By Rafe Ring, Aug 22, 2011
In the second of a regular series that goes inside global companies to see how they are grappling with the challenge of making innovation a central part of how they do ...
Opinion: CMO World Tour interview with Jon Wilkins, co-founder of Naked. 
Advertising

Opinion: CMO World Tour interview with Jon Wilkins, co-founder of Naked.

By Frédéric Colas, Aug 15, 2011
Frédéric Colas, chief strategic officer of Fullsix, interviews Jon Wilkins, the co-founder of creative agency Naked Communications, as part of the on-going CMO World ...
How to determine what media airline passengers will choose while travelling 
Digital

How to determine what media airline passengers will choose while travelling

By Kevin Miller, Aug 5, 2011
Kevin Miller, global head of insight at in-flight magazine publisher Ink discusses how the environment impacts airline travellers psychologically and in turn affects their ...
OPINION: The state of marketing is worrying 
Marketing

OPINION: The state of marketing is worrying

By Chintamani Rao, Jul 29, 2011
Chintamani Rao, president, RK Swamy Media Group, makes his observations on the CMO Council’s 2011 State of Marketing Report.
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