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Exploring Nepal’s untapped potential

By Scott Kronick, 2 days ago

Returning this week from the Ogilvy-Tsinghua 'Writing on the road' programme to Nepal, Scott Kronick, president of Ogilvy PR North Asia, discusses the beauty of the nation and ...

Marketing

Five things you need to know about purchasing decisions in China vs. the US

By Staff Reporters, 6 days ago

Kitty Lun Chan, chairman and CEO of Lowe China, shares the agency's research on how different forms of media impacts consumers' behaviour in the US and China.

Digital

Mobile explosion in India offers chance for marketers

By Anant Rangaswami, Aug 17, 2010

Every once in a while there's a standout presentation at a seminar one attends. The FICCI Brand Summit last week, discussing the 'Challenges before an integrated India: ...

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Does Bauer Media’s four dimensional man exist in Asia?

By Staff Reporters, Aug 12, 2010

Does Bauer Media’s new male demographic - 4 dimensional man - really exist in Asia? We've asked Jonathan Sanchez (pictured left), brand marketing director at Edelman ...

Marketing

Is BP's 'Beyond Petroleum' image beyond repair?

By Madhavi Tumkur, Jul 27, 2010

GLOBAL - BP, which launched a US$200 million campaign and positioned itself as an innovator 'Beyond Petroleum', has lost its reputation for being an ethical corporation. Will ...

Marketing

Five things you need to know about how people make decisions

By Jon Wright, Jul 22, 2010

To engage today’s consumers, we must embrace unfamiliar ways of understanding and communicating with them. Jon Wright, regional director of analytics and insight at MEC ...

Marketing

Time has come to debunk the myth of 'Brand China'

By David Wolf, Jul 21, 2010

David Wolf, CEO of Wolf Group Asia, explores the topic of 'Brand China' as a major discussion point among marketers over the last decade.

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N11 markets II: Things may not be what they seem

By Mike Cooper, Jun 22, 2010

In part one of this examination of N11 markets - Bangladesh, Egypt, Indonesia, Iran, Korea, Mexico, Nigeria, Pakistan, the Philippines, Turkey and Vietnam - I wrote about the ...

Marketing

Can Prudential ensure its good name survives?

By Staff Reporters, Jun 18, 2010

Prudential's attempt to cut the price of its US$35.5 billion takeover of American International Group's (AIG) main Asian unit - AIA - recently suffered a high-profile collapse, ...

Marketing

Agencies should help set the region's fledgling sustainability agenda

By Michael O'Neill, Jun 7, 2010

Sustainability in marketing continues to be something of a double-edged sword. While many brands would like to be communicating their 'green' practices, in the age of digital ...

Marketing

How to talk to rural customers

By Jitender Dabas, May 28, 2010

Jitender Dabas, executive planning director and vice-president at JWT Delhi, shares his ideas on how to talk to rural consumers as the next big opportunity.

Marketing

Samsung was driven by Sony failings - and look at it now

By Craig Briggs, May 28, 2010

Craig Briggs, managing director at Brandimage Asia, on Samsung's decision to challenge Sony as a top tier brand almost ten years ago and how they managed to pull it off.

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Five things you need to know about: Branding pitfalls and imperatives for M&A

By Sara Tang, May 27, 2010

Sara Tang, director of strategy at The Brand Union, tells us five things we need to know about the branding pitfalls and imperatives for mergers and acquisitions.

Marketing

Consumption vs confidence levels in Asia

By Michael O'Neill, May 25, 2010

Consumption levels have a long way to go to match the rising confidence levels in Asia.

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Five things you need to know about: The global Muslim market

By John Goodman, May 20, 2010

As the sixth World Islamic Economic Conference takes off in Kuala Lumpur, John Goodman, president of Ogilvy Action, tells us five things we need to know about the global Muslim ...

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Marketing - Blogs & Opinions

Exploring Nepal’s untapped potential

Five things you need to know about purchasing decisions in China vs. the US

Mobile explosion in India offers chance for marketers

Does Bauer Media’s four dimensional man exist in Asia?

Is BP's 'Beyond Petroleum' image beyond repair?

Five things you need to know about how people make decisions

Time has come to debunk the myth of 'Brand China'

N11 markets II: Things may not be what they seem

Can Prudential ensure its good name survives?

Agencies should help set the region's fledgling sustainability agenda

How to talk to rural customers

Samsung was driven by Sony failings - and look at it now

Five things you need to know about: Branding pitfalls and imperatives for M&A

Consumption vs confidence levels in Asia

Five things you need to know about: The global Muslim market

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