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Sports marketing: In it for the long run 
Magazine Highlights

Sports marketing: In it for the long run

By Robert Clark, 5 days ago
While major sports are entrenched, opportunities abound in sponsoring the latest stars and mass-participation sports like marathons.
Experts rate top sports-marketing opportunities 
Magazine Highlights

Experts rate top sports-marketing opportunities

By Staff Reporters, May 16, 2012
Experts rate some of the region’s popular pastimes on their ability to gain traction.
MEDIA DEBATE: Search rises on the marketer's agenda 
Magazine Highlights

MEDIA DEBATE: Search rises on the marketer's agenda

By Staff Reporters, May 10, 2012
Brands are coming to understand the importance of search marketing. But how close are we to a ‘tipping point’ in terms of effective usage?
May issue preview: Digital frees brands to tell their own stories 
Magazine Highlights

May issue preview: Digital frees brands to tell their own stories

By Atifa Silk, May 7, 2012
A look at the May issue of Campaign, including the power of "own entertainment" and in-depth looks at sports marketing and opportunities in Indonesia.
London Olympics: A time for Asian brands to shine? 
Magazine Highlights

London Olympics: A time for Asian brands to shine?

By Ben Bold, May 7, 2012
Global exposure and association with the Games’ lofty ideals appear an attractive prospect, but there are pitfalls to participating.
Gatecrashers all set for Olympic party 
Magazine Highlights

Gatecrashers all set for Olympic party

By Matthew Carlton, Apr 30, 2012
GLOBAL - Many brands are looking to illicitly bask in Games glory, bringing into question the value of official sponsorship.
INTERVIEW: Hypebeast.com founder Kevin Ma 
Media

INTERVIEW: Hypebeast.com founder Kevin Ma

By David Blecken, Apr 25, 2012
At just 29, Kevin Ma (pictured) sets a prime example of how simply following one’s interests can give way to a successful business enterprise.
Marketers' Outlook for 2012 - results and analysis 
Marketing

Marketers' Outlook for 2012 - results and analysis

By Andrew Woodward, Mar 1, 2012
HONG KONG - The March issue of Campaign Asia-Pacific features this year's in-depth research report, in partnership with Ipsos MediaCT, into what the region's marketers ...
Time for news to get social 
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Time for news to get social

By Michael O'Neill, Nov 9, 2011
ASIA-PACIFIC - For those news organisations that act quickly enough, social media could be more of an opportunity than a threat.
The struggle to grasp consumer thought 
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The struggle to grasp consumer thought

By Robert Clark, Nov 7, 2011
ASIA-PACIFIC - Neuromarketing promises marketers a better understanding of their audiences. It sounds impressive, but how applicable is it?
Financial marketers seek to regain trust 
Magazine Highlights

Financial marketers seek to regain trust

By Matthew Carlton, Oct 13, 2011
ASIA-PACIFIC - Financial institutions are strengthening communications, but are they doing enough to win back consumers?
Renren's Joe Chen on maintaining growth in China  
Magazine Highlights

Renren's Joe Chen on maintaining growth in China

By Atifa Silk, Oct 13, 2011
THE ATIFA SILK INTERVIEW - The CEO of Chinese social networking site Renren talks poker, innovation and the limits of international expansion
Korea's new brand approach 
Magazine Highlights

Korea's new brand approach

By David Blecken, Oct 13, 2011
SEOUL - Government incentives and deregulation point to a new period of opportunity. But will it materialise?
INSIGHT: Client-side roles grow the marketing function 
Magazine Highlights

INSIGHT: Client-side roles grow the marketing function

By Robert Clark, Sep 27, 2011
Marketers must now tap the skills of a range of specialists if they are to remain up to speed with their tech-enabled audiences.
Nissan news centre highlights potential for proactive corporate comms in Asia  
PR

Nissan news centre highlights potential for proactive corporate comms in Asia

By David Blecken, Sep 15, 2011
YOKOHAMA – Having announced plans to launch an in-house content production facility early in the year, Nissan is preparing for its official opening of its Global Media ...
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
May, 2012