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How to talk to bloggers 
Marketing

How to talk to bloggers

Fleishman-Hillard's Samantha Chan is a familiar face in Singapore's blogging circles. Here is what she had to say about getting bloggers to talk about your product.
How to really understand your consumers 
Advertising

How to really understand your consumers

Guy Hearn, director of communications insights for Asia Pacific at Omnicom Media Group, shares his thoughts on how to really understand your target audience.
How to improve your personal search engine footprint 
Digital

How to improve your personal search engine footprint

Matthew Gain, head of digital communications for Weber Shandwick Asia Pacific, shares a list of tips for optimising your personal brand online.
How to manage a social media overload 
Digital

How to manage a social media overload

Social network overload? Napoleon Biggs, vice-president and head of digital integration for Asia-Pacific at Fleishman-Hillard, shares his secret on how to deal with more than ...
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What do you think of GM's decision to stop advertising with Facebook?


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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
May, 2012