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How to deliver integrated planning for your brand 
Advertising

How to deliver integrated planning for your brand

By Jon Wright, Aug 6, 2010
Jon Wright, regional director of analytics and insight at MEC Asia-Pacific, offers his advice on how to get ideas from the drawing board and into practice.
How to create a good viral marketing campaign 
Digital

How to create a good viral marketing campaign

By Shalu Wasu, Jul 30, 2010
Shalu Wasu, director of Digital Influence at Ogilvy PR, shares 10 viral marketing tips he uses as a guide to ensure success.
How to inspire through advertising 
Advertising

How to inspire through advertising

By Sami Shah, Jul 23, 2010
Pakistan has had more terrorist attacks in 2010 than Afghanistan and Iraq. Sami Shah, creative director at JWT in Pakistan, tells us how to inspire through advertising in such ...
How to blog for business 
Digital

How to blog for business

By Tem Hansen, Jun 11, 2010
Should a business get involved with blogging? And if so, which is the best way to get started? Tem Hansen, regional digital analyst at Ogilvy 360 Digital Influence in Hong ...
How to connect with customers through stories 
Creativity

How to connect with customers through stories

By Jolynn Wong, Jun 4, 2010
XM account director Jolynn Wong shares her thoughts on how to connect with customers through stories in drawing on the success story of global whiskey brand Johnny Walker.
How to talk to rural customers 
Marketing

How to talk to rural customers

By Jitender Dabas, May 28, 2010
Jitender Dabas, executive planning director and vice-president at JWT Delhi, shares his ideas on how to talk to rural consumers as the next big opportunity.
How to manage a brand crisis through social media 
PR

How to manage a brand crisis through social media

By Sean Neo, May 24, 2010
Sean Neo, public relations associate at Foreword Communications in Singapore, shares his thoughts on how to navigate through a brand crisis on social media.
How to talk to bloggers 
Marketing

How to talk to bloggers

By Samantha Chan, May 14, 2010
Fleishman-Hillard's Samantha Chan is a familiar face in Singapore's blogging circles. Here is what she had to say about getting bloggers to talk about your product.
How to really understand your consumers 
Advertising

How to really understand your consumers

By Guy Hearn, May 7, 2010
Guy Hearn, director of communications insights for Asia Pacific at Omnicom Media Group, shares his thoughts on how to really understand your target audience.
How to improve your personal search engine footprint 
Digital

How to improve your personal search engine footprint

By Matthew Gain, Apr 23, 2010
Matthew Gain, head of digital communications for Weber Shandwick Asia Pacific, shares a list of tips for optimising your personal brand online.
How to manage a social media overload 
Digital

How to manage a social media overload

By Napoleon Biggs, Mar 26, 2010
Social network overload? Napoleon Biggs, vice-president and head of digital integration for Asia-Pacific at Fleishman-Hillard, shares his secret on how to deal with more than ...
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26 August 2010