How To

Marketing

How to make your organisation social media-ready

By Helen Duce, Nico Stouthart, 2 days ago

Helen Duce, managing director of EffectiveBrands Asia, and Nico Stouthart, senior consultant with EffectiveBrands, discuss the ‘what’ and ‘how’ of ...

Digital

How to use mobile advertising for successful market penetration

By Fabrizio Caruso, Dec 8, 2011

Fabrizio Caruso, regional managing director for Out There Media gives some insight on using mobile to break into the Asia-Pacific market.

Digital

How to improve the effectiveness and ROI of display advertising

By Vikas Gulati, Oct 27, 2011

Vikas Gulati, vice-president, Asia for online travel search engine Sprice gives pointers to online advertisers looking to target their ideal audience.

Digital

How to create a compelling brand experience

By Gianluca Cinquepalmi, Sep 16, 2011

Gianluca Cinquepalmi, managing director of design agency 1.618 discusses what goes into making a great brand experience.

Digital

How to make your website tablet-ready

By Jeremy Payne, Sep 9, 2011

In the dawning age of the tablet-browser, Jeremy Payne, head of copy & marketing, Designercity gives detailed pointers on making your website tablet-friendly.

Digital

How to leverage Smart TVs to boost your TV campaign

By Reuben Verghese, Sep 2, 2011

Reuben Verghese, vice-president, Asia-Pacific of Accedo Broadband, which specialises in crafting apps for Smart TVs and is in partnership with leading manufacturers and ...

Digital

How to kick-start an SEO programme

By Max Sim, Aug 19, 2011

ASIA-PACIFIC - Max Sim, from BlueCurrent, advises on five simple ways an organisation can kick-start its search-engine-optimisation programme.

Digital

How to determine what media airline passengers will choose while travelling

By Kevin Miller, Aug 5, 2011

Kevin Miller, global head of insight at in-flight magazine publisher Ink discusses how the environment impacts airline travellers psychologically and in turn affects their ...

Digital

How to tell a story with infographics and win business

By Zaheer Nooruddin, Jul 29, 2011

Zaheer Nooruddin, lead digital strategy and head of D/BM, Burson-Marsteller's Asia-Pacific digital and social media influencer practice for China, gives pointers on using ...

Digital

How to leverage the power of location-based marketing

By Wendy Yu, Jul 22, 2011

Wendy Yu, president of newly launched location-based social media platform, Favspot, shares her ideas on marketing via this platform.

Digital

How to convince your boss to use social media

By Juan Sanchez, Jul 15, 2011

Juan Sanchez, community manager at Waggener Edstrom, gives pointers on how to convince reluctant bosses to invest in social media marketing.

Digital

How to make your brand more social

By Manish Sinha, Jul 7, 2011

Manish Sinha, Chief strategy officer of Digitas India, gives some pointers on getting your brands out on social media.

Digital

How to harness the power of a group buying platform

By Jennifer Cheng, Jun 24, 2011

Jennifer Cheng, vice-president or "Queen Bee" of Hong Kong's first group buying site, BeeCrazy, gives pointers on how to not only attract customers via group-buying deals, but ...

Digital

How to make mobile marketing work for your business

By Saurabh Ohri, Jun 17, 2011

Saurabh Ohri, mobile marketing manager for Asia at digital security firm Gemalto, shares his top 10 insights for brands looking to reach customers through mobile marketing.

Digital

How to deal with a social media crisis and prevent a catastrophe

By Juan Sanchez, May 18, 2011

Juan Sanchez, community manager at Waggener Edstrom, looks at how the deal with a social media crises before it becomes a catastrophe.

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How To

How to make your organisation social media-ready

How to use mobile advertising for successful market penetration

How to improve the effectiveness and ROI of display advertising

How to create a compelling brand experience

How to make your website tablet-ready

How to leverage Smart TVs to boost your TV campaign

How to kick-start an SEO programme

How to determine what media airline passengers will choose while travelling

How to tell a story with infographics and win business

How to leverage the power of location-based marketing

How to convince your boss to use social media

How to make your brand more social

How to harness the power of a group buying platform

How to make mobile marketing work for your business

How to deal with a social media crisis and prevent a catastrophe

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