Staff Reporters
Aug 31, 2017

Personal labels increase Johnnie Walker sales

Diageo is going global with a label 'studio' for Johnnie Walker, executed by Singapore's Untitled Project.

Creative tech studio Untitled Project, which already scored a win with Diageo for a VR project, has announced that the spirits giant is going global with a second experience it developed.

The company created an app that lets consumers create custom labels for bottles of Johnnie Walker within a studio installation that prints and places the labels on the bottles on the spot.

Untitled Project has also created 3D renders of...

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