Staff Reporters
Feb 21, 2017

Media-agency revenue from new business fell in 2016, despite more wins

R3 has published full-year data on global and APAC new-business wins, new-business revenue, top creative and media agencies, holding company performance and the biggest wins.

Global number of wins

Although media agencies racked up 16 percent more new-business wins in 2016 than 2015, they saw their revenue from new business decline by 13 percent, according to full-year, global numbers published by R3.

Creative agencies saw a 9 percent increase in the number of wins, accompanied by a 9.5 percent rise in new-business revenue.

Through 2016, R3 collected and ranked more than 8,000 new business wins across creative, media and digital agencies...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Subscribe

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Campaign Jobs

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Casbaa lays out framework to curb streaming devices
Premium
32 minutes ago

Casbaa lays out framework to curb streaming devices

The pay-TV trade body announced the formation of a coalition of content distributors to crack down on 'syndicates' selling illegal streaming devices.

Premium
BMW breaks the car-on-a-curvy-road paradigm
Premium
1 hour ago

BMW breaks the car-on-a-curvy-road paradigm

Work from the US: 'You'll Never Want to Stop Driving' for BMW by KBS.

Premium
The untapped potential of GIFs
Premium
2 hours ago

The untapped potential of GIFs

The founder of a festival celebrating GIFs as an art form explains why marketers should think more expansively about this curiously powerful format.

Premium
Pinterest introduces search advertising
Premium
3 hours ago

Pinterest introduces search advertising

While conventional search advertising predicated on instantaneous conversions, targeting on Pinterest will be based on a much more long-term approach.