Staff Reporters
Feb 21, 2017

Media-agency revenue from new business fell in 2016, despite more wins

R3 has published full-year data on global and APAC new-business wins, new-business revenue, top creative and media agencies, holding company performance and the biggest wins.

Global number of wins

Global number of wins

Global new-business revenue

Global new-business revenue

APAC and China new-business revenue and number of wins

APAC and China new-business revenue and number of wins

Top creative agencies (global)

Top creative agencies (global)

Top creative agencies (APAC and China)

Top creative agencies (APAC and China)

Top media agencies (global)

Top media agencies (global)

Top media agencies (APAC and China)

Top media agencies (APAC and China)

Holding company performance (global, year over year)

Holding company performance (global, year over year)

Holding company performance (global, year over year)

Holding company performance (global, year over year)

Holding company performance (APAC and China, year over year)

Holding company performance (APAC and China, year over year)

Top 10 creative wins (global)

Top 10 creative wins (global)

Top 10 creative wins (APAC and China)

Top 10 creative wins (APAC and China)

Top 10 media wins (global)

Top 10 media wins (global)

Top 10 media wins (APAC and China)

Top 10 media wins (APAC and China)

Global number of wins
Global new-business revenue
APAC and China new-business...
Top creative agencies (global)
Top creative agencies ...
Top media agencies (global)
Top media agencies (APAC ...
Holding company performance...
Holding company performance...
Holding company performance...
Top 10 creative wins (global)
Top 10 creative wins (APAC ...
Top 10 media wins (global)
Top 10 media wins (APAC ...

Although media agencies racked up 16 percent more new-business wins in 2016 than 2015, they saw their revenue from new business decline by 13 percent, according to full-year, global numbers published by R3.

Creative agencies saw a 9 percent increase in the number of wins, accompanied by a 9.5 percent rise in new-business revenue.

Through 2016, R3 collected and ranked more than 8,000 new business wins across creative, media and digital agencies globally, covering nearly $3 billion in revenue. Please see additional global, APAC and China highlights from R3's report above.

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