Four massive robots made for Heineken by Arcade Singapore and Untitled Project have recently completed a 21-event tour through China, Mongolia, Indonesia, Vietnam, Thailand, Laos, Cambodia and Papua New Guinea.
The 'Sonic droids' roamed around the events entertaining partygoers with specific abilities:
- 'Plasma' sought out groups of Heineken drinkers with a search beam and rewarded them with a personal light show.
- 'Pressure' shot out smoke rings.
- 'Sub-Zero' emitted chilly blasts of carbon-dioxide.
- 'Texture' fired off a confetti cannon.
Each droid suit had a mounted camera with in-built facial recognition software to capture interactions with partiers, and images of the crowd were transmitted wirelessly from each droid to the event AV desk for display on projection screens.
Ad Nut appreciates the craft on display here, but prefers to enjoy beers in a quiet place with a few good friends. If a hulking robot appeared pointing a search beam all around the place, Ad Nut would scurry for cover fearing some kind of a Terminator situation.
Mark Taylor - ECD
Kamil Gottwald - Head of Digital Production
Chia Shan Yu - Art Director
Angelina Tan – Account Director
Isaac Tan – Copywriter
Evelyn Djuhari – Digital Project Manager
Hogan Burrows - Technical Director
Allison M. Low - Creative Producer
Heider Ismail - Creative Technologist
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