DATA POINTS: How Aussies like to shop

The study tracked shopping habits of homemakers, professionals, the affluent and students based on their location data to form behaviour insights.

Melbourne had the most grocery shoppers at 43 per cent, followed by Sydney at 41 per cent. Adelaide, Brisbane and Perth made up less than 20 per cent each of the general retail shopping demographic.

Whilst grocery shopping seemed to be the great equaliser, women were more likely to hit the retail stores.

Homemakers shop the most; they were the largest audience segment in general retail outlets. The only exception was in Sydney with professionals coming out on top.

Grocery shopper numbers were generally steady across each week of the month, with a slight dip in the last week, likely attributed to dwindling household budgets.

Although Thursday was most popular for shopping, many general retail shoppers in Melbourne and Sydney were also at stores on Sunday. Weekends, however, were less popular than weekdays.

Shoppers in Sydney and Melbourne prefer shopping late evenings, while those in Adelaide and Brisbane opt for early evenings.

There is 14 per cent rise in affluent general shoppers compared to affluent grocery shoppers in Sydney and 10 per cent rise in Melbourne.