Jenny Chan 陳詠欣
Oct 9, 2017

Best spaces to work: Elephant Parade Beijing

There are no elephants in this office, but the spirit of the world's largest terrestrial mammal is shown in the spacious curvature of the bamboo-heavy design.

A marketing agency focusing on tourism and property clients located in Beijing, Elephant Parade moved into its new 44,132 square-foot office in February this year.

Weary of the 'forest' of reinforced concrete in metropolitan Beijing, the agency's interior designer (CUN Design) pursued a building material that is closer to nature: bamboo. Bamboo represents the ancient Asian architecture system, which is tough yet not too tough to bend.

The geometric shapes of the bamboo make the office space "as interesting as a jigsaw puzzle" while solving the problems of lighting, ventilation, and functional partitions for the organisation where smaller spaces 'communicate' with bigger ones to "exist harmoniously".

According to Elephant Parade, the space not only reflects the characteristics of the industry, but also fully expresses the agency's agreeable cultural and aesthetic values.

Note: 'Best spaces to work' merely highlights new and cool workspaces; it should not be interpreted as an endorsement of a company's overall work experience.

See more 'Best spaces to work'

 

Source:
Campaign China

Related Articles

Just Published

17 hours ago

Amazon CEO Andy Jassy on using AI to win over ...

The e-commerce giant’s CEO revealed fresh insights into the company's future plans on all things consumer behaviour, AI, Amazon Ads and Prime Video.

19 hours ago

James Hawkins steps down as PHD APAC CEO

Hawkins leaves PHD after close to six years leading the agency, and there will be no immediate replacement for him.

19 hours ago

Formula 1 Shanghai: A watershed event for brand ...

With Shanghai native Zhou Guanyu in the race, this could be the kickoff to even more fierce positioning among Chinese brands.

23 hours ago

Whalar Group appoints Neil Waller and James Street ...

EXCLUSIVE: The duo will lead six business pillars and attempt to win more creative, not just creator, briefs with the hire of Christoph Becker as chief creative officer.