Matthew Miller
Jan 25, 2017

Australian pro football leagues unveil united brand design

New look by Hulsbosch brings Hyundai A-League and associated leagues under a single visual identity.

Australian pro football leagues unveil united brand design
Australian pro football leagues unveil united brand design
Australian pro football leagues unveil united brand design
Australian pro football leagues unveil united brand design
Australian pro football leagues unveil united brand design
The old A-League logo

The old A-League logo

Australian pro football ...
Australian pro football ...
Australian pro football ...
Australian pro football ...
Australian pro football ...
The old A-League logo

Football Federation Australia (FFA) has revealed a new look for the 2017/18 season launching in October.

As well as a new Hyundai A-League logo, the visual identity includes matching logos for the Foxtel Y-League (which acts as a feeder league to the A-League) and for the Westfield W-League (a women's league). In addition, each club gets a version of the logo incorporating its own color-scheme. 

The FFA has a 20-year 'Whole of Football Plan', which aims to claim category-leadership for football. According to Hulsbosch, which participated in a 12-month consultation process with the football community and club leaders to create the new identity, the modernised football icon is inspired by football's three points of difference: atmosphere, diversity and unity. 

FFA chief executive David Gallop:

Football has recently been confirmed as the number one club-based participation sport in Australia and we’ve just signed a new six year broadcast deal so it’s a great time to reveal a new brand for our leagues. The work we have done with Hulsbosch gives us a strong brand platform demonstrating the unity at the heart of Australian football.

Jaid Hulsbosch, director, Hulsbosch:

The unique identity is primarily a reflection of the passionate football fan. It delivers a clarified visual language that is energetic and positive for a stronger football footprint in Australia. Magnetic on and off the field, the versatile design will be utilised across a range of platforms from packaging, broadcast, digital and game day promotions.

Here's a "hype reel" for the new identity (we recommend lowering your volume before you play it). 

CREDITS

Hans Hulsbosch: Executive Creative Director
Jaid Hulsbosch: Director
Benni Weller, Dean Hazelgrove, Paul Principe: Designers
Clare Bailey: Client Services Director
Maria Njari: Senior Account Manager

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