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Five Things
Five Things
Media
Five things you need to know about: Word of mouth planning
By
Prashant Kumar
, Apr 29, 2010
The plastic hard sell messages from brands and increasing clutter in the space has made consumers confused and cynical with most beginning to trust friends better than ...
Digital
Five things you need to know about: Mobile Marketing in 2010
By
Ian Loon
, Apr 22, 2010
The industry might have grown tired after a decade of 'the next big thing' crying wolf - but signs clearly indicate that it has started to move towards its tipping point with ...
Digital
Five things you need to know about: Chatroulette
By
Allanjit Singh
, Apr 15, 2010
Allanjit Singh (pictured), digital strategist of 360° Digital Influence at Ogilvy PR Worldwide Singapore, explains five things we need to know about the new ...
Marketing
Five things you need to know about: Shanghai Expo marketing
By
Debby Cheung
, Apr 1, 2010
Debby Cheung, group managing director of Ogilvy Public Relations Worldwide/China, shares her insight on the highly anticipated, six month extravaganza known as World Expo 2010 ...
Digital
Five things you need to know about: Foursquare
By
Douglas Lin
, Mar 25, 2010
Douglas Lin, head of digital planning at BBDO/Proximity in Singapore, tells us five things we need to know about geo-location based social network Foursquare.
Digital
Five things you need to know about: Google Analytics' new features
Mar 18, 2010
Google recently announced new web analytics features that help marketers and businesses increase performance and ROI for their websites and online marketing campaigns. Vinoaj ...
Marketing
Five things you need to know about: Footfall
Mar 11, 2010
Bruce Wells (pictured), global CEO of retail performance at mystery shopping and ViewsCast at Synovate, explains why footfall or customer counting has become a necessary tool ...
Digital
Five things you need to know: Facebook-PayPal tie-up
Mar 4, 2010
Facebook has recently partnered with PayPal to offer advertisers and users a way to make payments to the social media giant and its developers. Matt Sutton (pictured), managing ...
Media
Five things you need to know: Paid-for content
Feb 10, 2010
Stuart Clark (pictured) managing director of MPG Singapore reveals five essential pieces of information about paid-for content.
Digital
Five things you need to know: The iPad
By
Peter Smyth
, Feb 3, 2010
While the pundits continue to debate the iPad's merits, Peter Smyth (pictured), executive director of planning at BBDO Japan, offers five big things to keep in mind about the ...
Marketing
Five things you need to know about... Chinese New Year marketing
Jan 28, 2010
Shenan Chuang (pictured), chief executive at Ogilvy & Mather Group China, shares her insights on marketing to Chinese consumers during the rapidly approaching Chinese New Year ...
Digital
Five things you need to know about Baidu's new online video service
Jan 21, 2010
Tony Ip (pictured), managing director of G2 China & Hong Kong, tells us what this service means for China's digital landscape.
Digital
Five things you need to know about... Yahoo-Friendster tie-up
Jan 14, 2010
Barney Loehnis (pictured), the newly appointed regional head of digital at OgilvyOne, tells us the implications of the Yahoo and Friendster partnership and how this deal could ...
Marketing
Five things you need to know....AirAsia-Jetstar partnership
Jan 8, 2010
Low cost carriers AirAsia and Jetstar's partnership is probably the first of its kind in the budget carrier category in the world. Rahul Thappa, leader of Mindshare Malaysia ...
Media
Five things you need to know about: Outdoor in Asia-Pacific
By
Ashish Bhasin
, Jan 1, 2010
Ashish Bhasin, chairman India, CEO Southeast Asia and director of Posterscope Asia-Pacific, shares five facts about outdoor advertising in the region.
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MOST READ
Articles
Galleries
Videos
7 ways marketers are using the mobile screen: JWT
Fonterra's regional digital pitch narrowed to three agencies
Draftfcb appoints COO to head region
GroupM selects Buddy Media as global social-media ad partner
Ogilvy PR launches 'behaviour change' practice OgilvyEngage
GALLERY: Inside the jury room for the 2012 Asian Marketing Effectiveness Awards
Data: What sports fans are watching
Data points: Consumer spending in India
GALLERY: 2012 Asian Marketing Effectiveness Award presentations
Muse Awards photo-contest winners
Blackberry launches global campaign: People of action
Citi marks 200 years with global and Asia-specific campaigns
Case Study: Cass Beer lobs viral beer bombs in Korea
MEC celebrates 10-year anniversary, predicts greater role for media agencies
Arnott's gets more mileage out of Tim Tam Orchard with TVC
DISCUSSION
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POLLS
What do you think of GM's decision to stop advertising with Facebook?
Exactly the right decision
They will live to regret this
Doesn't really matter much in the end
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Exactly the right decision
46%
They will live to regret this
20%
Doesn't really matter much in the end
34%
TOTAL VOTES: 35
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MAGAZINE
Campaign Asia-Pacific
May, 2012
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