Five Things

Marketing

Five things you need to know about purchasing decisions in China vs. the US

By Staff Reporters, 6 days ago

Kitty Lun Chan, chairman and CEO of Lowe China, shares the agency's research on how different forms of media impacts consumers' behaviour in the US and China.

Digital

Five things you need to know about Facebook Places

By Hieu Kau Sern, Nicholas Chhan, Aug 26, 2010

As Facebook launches its own location-based application Places, Hieu Kau Sern, digital director, and Nicholas Chhan, digital manager at Starcom MediaVest Group Malaysia, tells ...

Digital

Five things you need to know about augmented reality

By Colin Miles, Aug 12, 2010

Colin Miles, EVP and co-founder of i-POP Networks, tells us five things we need to know about augmented reality marketing along with i-POP product director of strategy Ian ...

Marketing

Five things you need to know about how people make decisions

By Jon Wright, Jul 22, 2010

To engage today’s consumers, we must embrace unfamiliar ways of understanding and communicating with them. Jon Wright, regional director of analytics and insight at MEC ...

Digital

Five things you should know about digital media measurement in APAC

By Will Hodgman, Jul 2, 2010

In an increasingly fragmented digital environment, accurately measuring online audiences has grown in complexity. Will Hodgman, comScore executive vice-president for Asia-Pacifi...

Media

Five things you need to know about media auditing

By Staff Reporters, Jun 24, 2010

Media auditing is on the rise globally. WFA’s Robert Dreblow shares, on behalf of the APAC Media & Marketing Network, five things marketers should know about media auditing.

Advertising

Five things you need to know about: Branding pitfalls and imperatives for M&A

By Sara Tang, May 27, 2010

Sara Tang, director of strategy at The Brand Union, tells us five things we need to know about the branding pitfalls and imperatives for mergers and acquisitions.

Advertising

Five things you need to know about: The global Muslim market

By John Goodman, May 20, 2010

As the sixth World Islamic Economic Conference takes off in Kuala Lumpur, John Goodman, president of Ogilvy Action, tells us five things we need to know about the global Muslim ...

Media

Five things you need to know about: 3D TV

By Jon Wright, May 13, 2010

The roll out of 3D TV in Asia-Pacific has created a lot of buzz in recent days but what exactly does it mean for the industry. Jon Wright (pictured), regional director of ...

Marketing

Five things you need to know about: Marketing to mothers in China

By Kunal Sinha, May 6, 2010

In anticipation of Mother's Day on 9 May, Kunal Sinha, executive director of discovery at Ogilvy & Mather Greater China, shares key findings from 'Mum's the Word', Ogilvy's ...

Media

Five things you need to know about: Word of mouth planning

By Prashant Kumar, Apr 29, 2010

The plastic hard sell messages from brands and increasing clutter in the space has made consumers confused and cynical with most beginning to trust friends better than ...

Digital

Five things you need to know about: Mobile Marketing in 2010

By Ian Loon, Apr 22, 2010

The industry might have grown tired after a decade of 'the next big thing' crying wolf - but signs clearly indicate that it has started to move towards its tipping point with ...

Digital

Five things you need to know about: Chatroulette

By Allanjit Singh, Apr 15, 2010

Allanjit Singh (pictured), digital strategist of 360Â° Digital Influence at Ogilvy PR Worldwide Singapore, explains five things we need to know about the new ...

Marketing

Five things you need to know about: Shanghai Expo marketing

By Debby Cheung, Apr 1, 2010

Debby Cheung, group managing director of Ogilvy Public Relations Worldwide/China, shares her insight on the highly anticipated, six month extravaganza known as World Expo 2010 ...

Digital

Five things you need to know about: Foursquare

By Douglas Lin, Mar 25, 2010

Douglas Lin, head of digital planning at BBDO/Proximity in Singapore, tells us five things we need to know about geo-location based social network Foursquare.

1 2 | Next »

Five Things

Five things you need to know about purchasing decisions in China vs. the US

Five things you need to know about Facebook Places

Five things you need to know about augmented reality

Five things you need to know about how people make decisions

Five things you should know about digital media measurement in APAC

Five things you need to know about media auditing

Five things you need to know about: Branding pitfalls and imperatives for M&A

Five things you need to know about: The global Muslim market

Five things you need to know about: 3D TV

Five things you need to know about: Marketing to mothers in China

Five things you need to know about: Word of mouth planning

Five things you need to know about: Mobile Marketing in 2010

Five things you need to know about: Chatroulette

Five things you need to know about: Shanghai Expo marketing

Five things you need to know about: Foursquare

Latest

Popular Comments