Five Things

Digital

Five things you need to know about marketing luxury brands in the digital space

By Saurabh Sharma, Jan 10, 2012

Saurabh Sharma, planning partner, Ogilvy & Mather China, shares his insights on the intersection between digital technology and luxury marketing. He says luxury marketers have ...

Digital

Five things you need to know about technology marketing in the innovation age

By Heidi Sinclair, Dec 15, 2011

Heidi Sinclair, president of global technology, Weber Shandwick (and former chief communications officer for the Bill & Melinda Gates Foundation), shares her insights about ...

Five things you need to know about city branding today

By Lynne-Anne Davis, Sep 22, 2011

Lynne Anne Davis, Fleishman-Hillard Asia-Pacific president, shares her insights on the five things cities need to know to put their brands to work for growth.

Digital

Five things you need to know about running a social media campaign

By Matt Sutton, Sep 14, 2011

Matt Sutton, CEO of Aktiv Digital, shares his experiences in running a successful social media campaign.

Marketing

Five things you need to know about word-of-mouth marketing

By Asit Gupta, Sep 1, 2011

Asit Gupta, CEO and co-founder of Shanghai-based Advocacy, shares his five key points about word-of-mouth marketing

Digital

Five things you need to know about managing a Weibo microblog

By Leixia Cai, Aug 11, 2011

Leixia Cai, business director, ReuterPR, shares her five tips on how brands and marketers can successfully leverage a presence on Weibo.

Creativity

Five things you need to know about infographics

By Michelle Tan, Jul 27, 2011

Michelle Tan, business director, RAPP China shares her knowledge and tips on infographics and bringing data to life.

Digital

Five things you need to know about news-jacking and real-time creativity

By Grant Hunter, Jul 27, 2011

Grant Hunter, regional creative director, iris Asia-Pacific, gives his insights on 'news-jacking' and real-time creativity

Digital

Five things you need to know about measurement of social app marketing

By Steven Hu, Jul 21, 2011

Steven Hu, founder and CEO of InGameAd Interactive shares his insights about measurement of social app marketing.

Marketing

Five things you need to know about CRM in China

By Kevin Yeow, Jul 13, 2011

Kevin Yeow, GM of ICLP China, points out five key things marketers should know about customer relationship management (CRM) in China

Marketing

Five things you need to know about that search for the 'global consumer'

By Mike Mernagh, Jul 6, 2011

Mick Mernagh, chief insight officer, MediaCom Worldwide, has identified five essential ways that consumers in emerging Asian markets differ now and will continue to differ from ...

Digital

Five things you need to know about group buying in China

By Wenli Liao, Jun 29, 2011

Dataotuan analyses data from group buying deals aggregated in the Chinese market, following around 150 sites in over 300 cities in China and analysing around 3000 deals every ...

Marketing

Five things you need to know about sex and the youth generation in China

By Hans Lopez-Vito, Jun 22, 2011

Hans Lopez-Vito is the executive planning director for BBDO/Proximity Greater China. These past few months, his planning team has been busy trying to understand young ...