Helen Roxburgh

Feb 12, 2019

Is China's data protection scene reaching maturity?

Change may be coming, as high-profile information breaches and consumer awareness push the issue of data privacy into the spotlight.

Nov 9, 2018

Behind the scenes of Singles Day 2018: strategies ...

Following the discount shopping festival, we look at the recent tactical shifts made by China's biggest e-commerce platforms—and why they went back to basics this year.

Oct 15, 2018

The ‘Hallyu Wave’: How Korean culture spread across ...

Government support for creative industries, and marketing, created new cultural perceptions.

May 23, 2018

The unique face of the fake news debate in Asia

Several Asian governments are experimenting with controls to limit fake news, amid criticism they're merely gagging the press. How can brands and audiences navigate the many factors playing into a story's authenticity?

May 10, 2018

Destinations reach out to digital audiences

Tourism boards are using social media to show off their event-holding potential and attract delegates.

Apr 12, 2018

Who will control your data destiny post-Cambridge ...

Facebook's dramas have prompted a period of reckoning over data usage. We examine the impact of looming regulation walls, how consumers really feel about data and why Asia is having different conversations to the rest of the world.