Arjun Jetly, Neharika Awal, Ajitesh Verma, and Monish Gupta all step into roles as executive creative directors.
The much-anticipated Goafest will now take place at the Westin Powai in Mumbai from May 29 to 31.
The creative shop has appointed three new roles: Abhimanyu Khedkar and Neetika Aggarwal as managing partners, and Saurabh Dahiya as head of strategy.
The report by Kantar, ASCI and the UN Stereotype Alliance also found that less than 1% of ads in the country showcased members of the LGBTQIA+ community, while modern women continue to be underrepresented.
The work calls for entries for campaigns that will get more voters to the booths.
Mehra has over 18 years of experience and was most recently at Leo Burnett India.
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