The Tangrams Effectiveness @ Spikes (formerly Asian Marketing Effectiveness and Strategy Conference & Awards) are Asia Pacific’s foremost awards honouring clients and their agencies for marketing strategies that deliver solid results to transform businesses and brands. The entries are evaluated by a panel of top client and agency professionals who review the submissions against stringent criteria to determine the winners.
The Tangrams Effectiveness @ Spikes programme will kick-start with a full celebration of all the awards winners at the Tangrams Awards ceremony on the first evening of the Festival, Wednesday 27 September 2017.
Over the next 2 days, delegates can then look forward to understanding critical topics and viewpoints on marketing effectiveness through the Tangrams Effectiveness @ Spikes programme that will take place on a dedicated stage at the Festival.
Providing further opportunities for investing in young talent, the Festival will expand its Talent and Training initiatives to include the Tangrams Effectiveness Academy. The Academy will run alongside the Young Marketers Academy, Young Creative Academy, Young Media Academy, Young Account Executive Academy and Young Digital Academy, offering a comprehensive 3-day programme that places effectiveness at the heart of the business.
Tangrams Effectiveness @ Spikes will be open to all registered delegates as part of the full Spikes Asia Festival agenda. A full Spikes Asia delegate registration will include access to the Tangrams Awards ceremony on Wednesday 27 September, the Spikes Asia awards on Friday 29 September and three full days of festival programme which includes two days of Tangrams Effectiveness @ Spikes.