The webinar will be available on 30 January at 10:00 AM HKT.
The latest report from Publicis Groupe’s Zenith, predicts that by 2019, programmatic will be used to trade two-thirds of global digital display advertising. The findings projected that the expenditure on programmatic ads would rise from $57.5 billion to $84.9 billion over the next two years.
Embedded in every marketer’s strategy, the programmatic industry has been quick to refine its approach and address the larger consumer needs of connection, engagement and meaningful interactions with digital advertising and content.
In this first episode of The Trade Desk’s Audiocast, Programmatic Maestros: Growth Hacks, Campaign Asia debates with Matt Harty, APAC SVP of The Trade Desk, Suresh Balaji, global head of marketing at HSBC Insurance and regional head of marketing APAC at HSBC, and Scott McBride, cheif digital officer at IPG Mediabrands.
Marketers are looking towards an expressive form of programmatic where creativity takes the lead in decision-making to leverage off the explosive growth and perfect programmatic solutions clarify advertising’s effective reach online.
We tackle these pressing questions in our upcoming audiocast with help from APAC leaders on brand building both from the agency side and in-house. Join Campaign and The Trade Desk, together with a host of experience, data, and expert opinion.
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