Breaking Ground in Indonesia
Like much of South East Asia, Indonesia is still primarily dominated by traditional media. As of 2015, 91.6% of ad spend was on traditional media with mobile and digital accounting for 1.2% and 7.3% respectively. However the landscape is changing invariably. It is estimated that by 2019, digital will occupy 25% of budgets and mobile 15%.
Indonesia's population is intensely acclimating toward mobile-first with an estimated 85% of the population accessing the Internet via their smartphone. Today brands and agencies must stay ahead of the curve by developing the technological infrastructure needed to cope with this demand in media consumption. They must also identify how to most effectively engage the consumer on a mobile interface.
Media360: Indonesia will bring together leading agencies, brand marketers and the country's pioneering startup community to discuss how to utilise technology and play catch up to Indonesia's savvy consumer. View the latest speaker lineup and agenda here.
For further information, please contact:
Campaign Asia-Pacific Contributor
Direct: +62 81586809477
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Direct: +65 6579 0556