Media360 India

Media360 India

Media360India brings together industry leaders to address the most pressing issues impacting brands including a long-term view of new technology such as artificial intelligence and ad fraud, key challenges related to viewability and digital spend, insights and solutions to programmatic, and a deep-dive into measurements and the metrics that matter most.

  • When:
    Oct 11, 2017
  • Where:
    Mumbai ,India

India is truly at a tipping point, where platforms such as Internet and mobile are driving a new market with all new dynamics. On the other hand, vernacular print is getting stronger by the day and with BARC spinning out rural TV measurement data for the first time ever last year, marketers have given their media expenditures a good shake-up.

For major media agencies and their clients around the world, the focus on ‘local’ is growing. This is particularly the case in Asia, where fast-growth markets continue to exhibit double-digital growth and where local competitors are becoming increasingly successful and sophisticated in their media and marketing strategies. Campaign’s move to take Media360 in country will, for the first time, allow the global industry to deep dive into specific issues that impacting these fast-growing and emerging markets  — markets that are key to the future development of the industry

Media360India seeks to take stock of the present and search for sustainable media solutions for long-term growth especially in the unchartered waters of digital services and emerging technologies for both urban and rural markets. 

 
For further information, please contact:
Gunjan Prasad, Campaign Asia-Pacific Contributor
Direct: +62 8156809477
 
For sponsorship opportunities, please contact:
Kangkan Sarma, National Head - Sales
Direct: +91 9967356650
 

 

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