India is truly at a tipping point, where platforms such as Internet and mobile are driving a new market with all new dynamics. On the other hand, vernacular print is getting stronger by the day and with BARC spinning out rural TV measurement data for the first time ever last year, marketers have given their media expenditures a good shake-up.
For major media agencies and their clients around the world, the focus on ‘local’ is growing. This is particularly the case in Asia, where fast-growth markets continue to exhibit double-digital growth and where local competitors are becoming increasingly successful and sophisticated in their media and marketing strategies. Campaign’s move to take Media360 in country will, for the first time, allow the global industry to deep dive into specific issues that impacting these fast-growing and emerging markets — markets that are key to the future development of the industry
Media360India seeks to take stock of the present and search for sustainable media solutions for long-term growth especially in the unchartered waters of digital services and emerging technologies for both urban and rural markets.