Exploring Emerging Asia
Vietnam, Cambodia, Laos and Myanmar: a region that is facing rapid social changes in the midst of economic development. Positive development has bore different results in each country, all of which creates new opportunities and challenges for media agencies operating in the region.
Though the region is still heavily dominated by traditional media, and digital is growing rapidly in Cambodia and Vietnam. Government affairs plays a huge role in the progression of media, where Myanmar and Cambodia have liberalized media censorship, Laos and Vietnam must contend with prohibitive press freedom and a harsh media environment.
Commonalities exist amongst the approach multinational brands take in addressing each market for further growth. And with a distinctively youthful population, digital and social media is also forecast to experience a rapid growth, specifically on social media platforms such as Facebook and Youtube. Interestingly, Cambodian users are twice as likely to click a mobile ad than the average global user.
Together agency heads, suppliers and publishers, Media360 Emerging Asia will assess the range of nuanced opportunities available to each market specifically, and how media agencies can engage with consumers at their individual levels of development.
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