DigitalMediaWorks is an interactive one-day workshop for China’s rising stars in the media industry. The training programme is designed to equip the region’s leading talent with best practices and proven techniques in China’s evolving digital marketing landscape.
With the guidance of leading experts, DigitalMediaWorks adopts a real-life client brief and client pitch format. Attendees will be required to prepare and present a pitch for a client and a judge panel of industry heads.
Last year, more than 70 of the region’s ‘rising stars’ attended the workshop to hear from our client Coca Cola, and face the ultimate challenge of winning the client pitch. Participants also received TED-style talks from area experts who shared techniques and strategies on being digital, creative while still delivering business objectives. The afternoon split the delegates into interactive round tables to work on the client brief, with a senior agency head allocated to each group acting as a professional mentor. Other highlights included a client Q&A walkabout and real live pitch presentations to a judging panel.
This one day interactive course guarantees to challenge delegates through an ultimately rewarding experience which will serve as a major stepping stone in their careers.
DigitalMediaWorks is conducted in Chinese.
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