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Digital - The Digital Work
Creativity
Philips launches geeky-sweet comedy series ‘Nigel and Victoria’ online
By
Jane Leung
, Sep 8, 2010
Philips presents an online comedy series ‘Nigel and Victoria’ produced by online video production company Wenneker TV and comedy production company Hoot.
Creativity
The Economist asks Gen Y to 'dig deeper' with online branding campaign
By
Jane Leung
, Sep 8, 2010
The Economist is kick starting an online branding campaign targeting Generation Y throughout Asia-Pacific.
Digital
Nike launches app with GPS system for running fanatics
By
Jane Leung
, Sep 7, 2010
The Nike+ GPS app is now available for running fanatics to help track their exercise routines and keep motivated.
Creativity
Egyptian Tourist Authority targets Japanese travellers on Asahi.com
By
Jane Leung
, Sep 2, 2010
The Egyptian Tourist Authority (ETA) has partnered with Asahi.com, Japan’s largest news platform under Asahi Shimbun, for an online promotional drive to attract Japanese ...
Creativity
Taiwan is in love with Haagen Dazs' viral campaign this summer
By
Jane Leung
, Aug 27, 2010
Two Haagen Dazs viral short films in Taiwan adds a touch of romance to the heat wave on the island.
Digital
ExploreMetro app helps navigate subways in major Asian cities
By
Jane Leung
, Aug 25, 2010
The popular ExploreMetro app makes it easy to navigate city subways in Shanghai, Beijing, Guangzhou, Hong Kong and Singapore.
Digital
Pull-Ups training pants creates potty training app
By
Jane Leung
, Aug 20, 2010
Kimberly-Clark says fear no more with a new potty training app designed to minimise conflict between parents and their stubborn toddlers.
Digital
How do you use Twitter?
By
Staff Reporters
, Aug 18, 2010
Twitter has launched Twitter Tales, a growing set of inspiring articles featuring individuals and businesses from around the world using the social networking service in ...
Creativity
Cartier China asks 'How far would you go for love'
By
Jane Leung
, Jul 30, 2010
Jewellery brand Cartier in China has launched a ‘How far would you go for love’ digital campaign.
Creativity
Billabong asks people why they love surfing in an online competition
By
Jane Leung
, Jul 30, 2010
Sports apparel brand Billabong is serving up a global online competition titled ‘I surf because’, asking people to share what the sport means to them.
Digital
Playboy launches 'nudity-free' website The Smoking Jacket
By
Marie Green
, Jul 22, 2010
Playboy debuted its new 'safe for work' nudity free website The Smoking Jacket on Tuesday in a bid to remain competitive online following two years of less than stellar ...
Digital
China wins the World Cup in three viral videos from Carlsberg Chill
By
Jane Leung
, Jun 25, 2010
Carlsberg Chill is extending its ‘Stand up for fun’ campaign in China with three viral videos to tag along the Word Cup fever.
Creativity
Leo Burnett delivers Cannes Lions 2010 with David on Demand
By
Jane Leung
, Jun 22, 2010
Leo Burnett Worldwide takes those missing out on the action at Cannes Lions 2010 to the heart of the event with an experiential campaign titled ‘David on Demand’.
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Draftfcb appoints COO to head region
GroupM selects Buddy Media as global social-media ad partner
Ogilvy PR launches 'behaviour change' practice OgilvyEngage
GALLERY: Inside the jury room for the 2012 Asian Marketing Effectiveness Awards
Data: What sports fans are watching
Data points: Consumer spending in India
GALLERY: 2012 Asian Marketing Effectiveness Award presentations
Muse Awards photo-contest winners
Blackberry launches global campaign: People of action
Citi marks 200 years with global and Asia-specific campaigns
Case Study: Cass Beer lobs viral beer bombs in Korea
MEC celebrates 10-year anniversary, predicts greater role for media agencies
Arnott's gets more mileage out of Tim Tam Orchard with TVC
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MAGAZINE
Campaign Asia-Pacific
May, 2012
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