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Digital - News

Performics realigns network to three regional centres, Gareth Mulryan and Hari Shankar take on new roles 
Digital

Performics realigns network to three regional centres, Gareth Mulryan and Hari Shankar take on new roles

By Emily Tan, Apr 13, 2012
SINGAPORE – Performance marketing company under ZenithOptimedia, Performics, has recently formed three centres of excellence in the UK, the US and in Asia-Pacific.
Mobile shopping on the rise in emerging markets: MasterCard 
Digital

Mobile shopping on the rise in emerging markets: MasterCard

By Emily Tan, Apr 13, 2012
SINGAPORE - Asia's emerging markets are starting to shop online as much as their more developed neighbours due to an increased enthusiasm for mobile shopping in Southeast Asian ...
Y&R looking to further enhance digital capacity 
Digital

Y&R looking to further enhance digital capacity

By Susie Sell, Apr 12, 2012
ASIA-PACIFIC – Y&R is set to hand office space to ‘interesting start-ups and ideas generators’ across Asia in the latest installment of its strategy to ...
Digital happenings this week from Haymarket, LinkedIn, Google and more 
Digital

Digital happenings this week from Haymarket, LinkedIn, Google and more

By Staff Reporters, Apr 12, 2012
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
Facebook increases its appeal to advertisers with Instagram acquisition 
Digital

Facebook increases its appeal to advertisers with Instagram acquisition

By Emily Tan, Apr 12, 2012
The tech world has been abuzz with Facebook’s US$1 billion acquisition of social network photo-sharing mobile app Instagram. Beyond speculation on the added-value ...
Tribal DDB Korea GM departs after short tenure 
Advertising

Tribal DDB Korea GM departs after short tenure

By David Blecken, Apr 12, 2012
SEOUL – David Meister (pictured), general manager of Tribal DDB Korea, has left the agency after a period of less than a year.
Take our 10-minute digital marketing survey, get a $400 report 
Advertising

Take our 10-minute digital marketing survey, get a $400 report

By Staff Reporters, Apr 11, 2012
Participants from both client companies and agencies are invited to take part in the research effort aimed at detailing the state of digital marketing in Asia
LinkedIn launches new features for brands 
Digital

LinkedIn launches new features for brands

By Emily Tan, Apr 11, 2012
GLOBAL - Further to its month-old promise to build a "more effective follower ecosystem" for businesses, LinkedIn has launched two new features for brands - targeted updates ...
Tourism Australia launches fact-filled campaign in Singapore 
Advertising

Tourism Australia launches fact-filled campaign in Singapore

By Staff Reporters, Apr 11, 2012
SINGAPORE - Tourism Australia has launched a social camopaign titled '101 Things' aimed at getting Singaporeans to explore the range of experiences Australia has to offer.
Digital happenings this week from P&G, Samsung, Y&R and more 
Digital

Digital happenings this week from P&G, Samsung, Y&R and more

By Staff Reporters, Apr 5, 2012
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
Deloitte Australia takes growing piece of digital campaign business 
Digital

Deloitte Australia takes growing piece of digital campaign business

By Racheal Lee, Apr 4, 2012
AUSTRALIA - Companies needing assistance with digital and mobile marketing efforts aren't required to turn to advertising agencies. They can and will work with anyone who seems ...
Buddy Media launches YouTube integration 
Digital

Buddy Media launches YouTube integration

By Staff Reporters, Apr 3, 2012
GLOBAL - Buddy Media, a provider of software tools that help marketers reach out to consumers across social-media channels, today announced an offering that it claims will make ...
Foursquare aims to be more than a location-based game with 'Explore' 
Digital

Foursquare aims to be more than a location-based game with 'Explore'

By Emily Tan, Mar 29, 2012
Foursquare Explore, announced in February, draws on the information provided by 1.5 billion consumer check-ins to create new functions for users—and new possibilities for ...
Digital happenings this week from Pacific Food, OgilvyOne, Drypers and more 
Digital

Digital happenings this week from Pacific Food, OgilvyOne, Drypers and more

By Staff Reporters, Mar 29, 2012
A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
Gamers to number 1 billion in Asia by 2016: Ovum 
Digital

Gamers to number 1 billion in Asia by 2016: Ovum

By Staff Reporters, Mar 29, 2012
ASIA-PACIFIC - The digital games market, including both mobile and home platforms, will more than double to US$30.3 billion by 2016, according to market research by Ovum, which ...
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May, 2012