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New banner ads for Windows Live Messenger 
Digital

New banner ads for Windows Live Messenger

SINGAPORE - Windows Live Messenger in Singapore has launched a new banner-ad platform that allows marketers to target audiences by either gender or age.
Sprice.com inks partnership with Asiarooms.com to extend global reach 
Digital

Sprice.com inks partnership with Asiarooms.com to extend global reach

SINGAPORE - European travel search engine Sprice.com has inked a deal with Asiarooms.com to extend its global footprint in the Asia-Pacific region.
HK online spend dips in Q2 
Digital

HK online spend dips in Q2

HONG KONG - Online adspend in Hong Kong reached HK$164 million (US$21 million) in the second quarter of 2008, according to Nielsen Online, down from this year's first quarter, ...
All About... The browser wars 
Digital

All About... The browser wars

How will the arrival of Chrome impact online media?
Profile... The internet revolutionary with sensible shoes 
Digital

Profile... The internet revolutionary with sensible shoes

Wikipedia's Jimmy Wales may look like a professor, but he is bringing his knowledge crusade to Asia.
comGateway debuts Asian shopping site 
Digital

comGateway debuts Asian shopping site

SINGAPORE – comGateway and DDB in Singapore have launched a new website that allows Asian shoppers to buy products online without an American credit card.
Mobile players launch social networking offering 
Digital

Mobile players launch social networking offering

SEOUL - Korea's SK Telecom and three Japanese mobile providers have launched a mobile networking service that allows subscribers to share information and user-generated content ...
Brand Health Check... iTunes strikes a discordant note for Asian users 
Digital

Brand Health Check... iTunes strikes a discordant note for Asian users

While Apple's iTunes Music Store dominates the music download market in the US with its impressive portfolio of music and video content plus software applications, the service ...
Alibaba merges two unites to fend off rivals 
Digital

Alibaba merges two unites to fend off rivals

BEIJING - Chinese e-commerce giant Alibaba Group has responded to growing competition by merging its digital ad exchange service Alimama with its consumer-based auction ...
SinoTech names Haynes as chief digital officer 
Digital

SinoTech names Haynes as chief digital officer

BEIJING - SinoTech Group has appointed Tim Haynes (pictured) to the post of chief digital officer.
McAfee hands global business to Tribal DDB 
Digital

McAfee hands global business to Tribal DDB

GLOBAL – Technology security firm McAfee has awarded its global account to Tribal DDB Worldwide following a review.
Taobao VP to depart after Alimama merger 
Digital

Taobao VP to depart after Alimama merger

BEIJING - One week after Alibaba Group announced the merger of subsidiaries Taobao.com and Alimama.com, the company has confirmed that Taobao's vice-president will resign at ...
Wall Street Journal site looks to social networking 
Digital

Wall Street Journal site looks to social networking

ASIA-PACIFIC - The Wall Street Journal has launched a newly redesigned website that includes a social-networking component both on its flagship site in New York and its Wall ...
Tribal hires managing partners for online and mobile 
Digital

Tribal hires managing partners for online and mobile

MANILA - Tribal DDB has appointed Chewy Chua (pictured) and Aileen Dalisay as managing partners for its online and mobile divisions, respectively, in the Philippines.
Peugeot targets fashion-conscious Chinese for 207CC launch 
Digital

Peugeot targets fashion-conscious Chinese for 207CC launch

BEIJING - Peugeot has kicked off an integrated marketing campaign to mark the launch of its 207CC two-door cabriolet in Greater China and to promote the car as an affordable ...
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
May, 2012