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Facebook reports a 69% lift in ad revenue in 2011 
Advertising

Facebook reports a 69% lift in ad revenue in 2011

GLOBAL - Facebook's advertising revenues rose 69% to hit $3.15 billion in 2011, according to accounts filed for its $5 billion initial public offering (IPO).
StarHub’s domain name purchase sparks TLD debate 
Digital

StarHub’s domain name purchase sparks TLD debate

SINGAPORE – News that quad-play operator StarHub has splashed out the upfront US$185,000 on top level domain name .starhub has sparked debate about TLDs as a marketing tool.
P&G's digital plan is possible, but not easy and not cheap 
Advertising

P&G's digital plan is possible, but not easy and not cheap

Procter & Gamble (P&G) chief executive Robert McDonald's statement that the FMCG giant would look to moderate its US$9.3 billion ad budget by leveraging the cost efficiency of ...
Johnson’s Baby brings out the interior designer in Malaysian mums 
Creativity

Johnson’s Baby brings out the interior designer in Malaysian mums

KUALA LUMPUR - Johnson’s Baby is using social gaming to increase brand bonding with Malaysian mothers, especially first-time mums.
Saatchi & Saatchi Fallon Tokyo forms partnership with Digital Jungle in Japan 
Digital

Saatchi & Saatchi Fallon Tokyo forms partnership with Digital Jungle in Japan

TOKYO - Beijing-based social influence and digital agency Digital Jungle has expanded its business footprint in Japan, forming a new partnership with Saatchi & Saatchi Fallon ...
Digital happenings this week from StarHub, Amobee, and Microsoft Advertising 
Digital

Digital happenings this week from StarHub, Amobee, and Microsoft Advertising

ASIA-PACIFIC - A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
Amobee hires new regional account director from Nokia 
Digital

Amobee hires new regional account director from Nokia

SINGAPORE - Mobile advertising agency, Amobee has appointed Arun Poojari as regional account director for Asia-Pacific. Poojari joins from Nokia where he was acting head of ...
InMobi hires Phalgun Raju from Google for regional role 
Digital

InMobi hires Phalgun Raju from Google for regional role

SINGAPORE - Independent mobile advertising network InMobi has bolstered its leadership team with the appointment of Harvard and MIT-educated Phalgun Raju as the regional ...
Digital happenings this week from Media Contacts, G2, Lowe and more 
Digital

Digital happenings this week from Media Contacts, G2, Lowe and more

A roundup of the latest digital people moves, account wins, pitches and developments across the Asia-Pacific region.
Motricity exits Asia after Axiata loss 
Advertising

Motricity exits Asia after Axiata loss

KUALA LUMPUR – Mobile marketing services company Motricity is withdrawing from Asia after losing key client Axiata earlier this month.
WFA claims EU data-protection proposals threaten digital innovation 
Digital

WFA claims EU data-protection proposals threaten digital innovation

Mincing no words, the WFA (World Federation of Advertisers) has issued a statement opposing proposed European Union rules about digital privacy that would “threaten the ...
Japanese mobile ad network Mediba expands to Korea 
Digital

Japanese mobile ad network Mediba expands to Korea

SEOUL - Mobile ad network provider Mediba has expanded its operation to South Korea, opening an office in Seoul this week.
Net-a-Porter appoints MPG and Media Contacts in Asia and EMEA 
Digital

Net-a-Porter appoints MPG and Media Contacts in Asia and EMEA

ASIA-PACIFIC – Net-a-Porter, a leading online luxury goods retailer, has appointed Havas Media’s MPG and Media Contacts as media agencies of record for the ...
The ad-man’s view of CES 2012 
Digital

The ad-man’s view of CES 2012

Once only of interest to geeks, the 2012 Consumer Electronics Show (CES) saw so many advertising industry professionals that some have likened it to Cannes. “There’s...
Samsung gains popularity, e-commerce tops web searches : Experian Hitwise 
Digital

Samsung gains popularity, e-commerce tops web searches : Experian Hitwise

HONG KONG - Facebook advertising and search marketing are the best tools for digital marketers, according to online intelligence firm Experian Hitwise's inaugural report ...
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
January, 2012