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Digital - Case Studies

CASE STUDY: Facebook community proves vital during earthquake crisis 
Digital

CASE STUDY: Facebook community proves vital during earthquake crisis

By Staff Reporters, Mar 30, 2011
Lance Shields, digital marketing director of MRM Worldwide Japan, turns to Facebook for information and support following the devastating Japan earthquake on 11 March.
CASE STUDY: Shopping mall K11 taps AR to draw customers in HK 
Digital

CASE STUDY: Shopping mall K11 taps AR to draw customers in HK

By Staff Reporters, Mar 11, 2011
Hong Kong-based shopping mall K11 has combined Facebook, user generated content and mobile augmented reality (AR) to draw customers and enhance the brand experience during the ...
CASE STUDY: TVNZ entices soap fans into an online summer fling 
Digital

CASE STUDY: TVNZ entices soap fans into an online summer fling

By Staff Reporters, Mar 4, 2011
Shortland Street is New Zealand’s leading soap opera and one of the country’s top-rated programmes. Screened on TVNZ, the series centres on the lives of the staff ...
CASE STUDY: UM Malaysia employs avatars to drive RHB online banking 
Digital

CASE STUDY: UM Malaysia employs avatars to drive RHB online banking

By Staff Reporters, Feb 25, 2011
KUALA LUMPUR – UM Malaysia employed a number of cute alien-like avatars to take to the streets of KL, ultimately creating viral awareness and driving customers to ...
CASE STUDY: HSBC Red's mobile ads tempt women with free shoe offer 
Digital

CASE STUDY: HSBC Red's mobile ads tempt women with free shoe offer

By Magz Osborne, Feb 11, 2011
MANILA – HSBC used mobile advertising, via Globe Telecom’s Out There Media mobile advertising solution, to get women to sign up for its Red Mastercard credit card.
CASE STUDY: Online directory World's Best Bars boosts traffic with app contest 
Digital

CASE STUDY: Online directory World's Best Bars boosts traffic with app contest

By Staff Reporters, Jan 28, 2011
Global online bar directory World's Best Bars set out to further brand awareness, increase website traffic and find a winning idea for an iPad app, all with a limited timeline ...
CASE STUDY: MRM makes a huge break with Kit Kat 
Digital

CASE STUDY: MRM makes a huge break with Kit Kat

By Staff Reporters, Jan 28, 2011
MRM Philippines created a stir in the local digital arena with its campaign for Kit Kat.
CASE STUDY: Samsung’s Tab Taxis prove a hit with Korean public 
Creativity

CASE STUDY: Samsung’s Tab Taxis prove a hit with Korean public

By Angelia Seetoh, Jan 14, 2011
To promote the Samsung Galaxy Tab, Cheill takes the Korean public on an interactive campaign called 'Tab Taxi'.
CASE STUDY: Guinness strengthens its online presence 
Digital

CASE STUDY: Guinness strengthens its online presence

By Magz Osborne, Jan 7, 2011
Guinness set out to update its drinkers and database, increase its social media presence and localise its global website, all through one campaign 'Rise together' in partnership...
CASE STUDY: How Reebok Taikan's viral campaign became a YouTube hit in Japan 
Digital

CASE STUDY: How Reebok Taikan's viral campaign became a YouTube hit in Japan

By Staff Reporters, Dec 21, 2010
TOKYO - The Reebok Taikan viral video campaign, created by Saatchi & Saatchi Fallon Tokyo, became the second most viewed on YouTube in Japan in 2010.
CASE STUDY: Dell promotes Alienware series with first regional gaming league 
Digital

CASE STUDY: Dell promotes Alienware series with first regional gaming league

By Angelia Seetoh, Dec 17, 2010
To promote its Alienware series of gaming notebooks and peripherals, Dell Singapore created its first gaming league that roped in participants from around the region.
CASE STUDY: Youku Originals' production pulls in over 16 million views online 
Creativity

CASE STUDY: Youku Originals' production pulls in over 16 million views online

By Staff Reporters, Nov 26, 2010
‘The bright eleven’ is an original movie production campaign by Youku in partnership with Chevrolet Cruz in China. The most popular of the first ten movies has ...
CASE STUDY: Big hits for Oishi Green Tea Boobs viral  
Digital

CASE STUDY: Big hits for Oishi Green Tea Boobs viral

By Staff Reporters, Nov 19, 2010
Thailand's Oishi tea has released a hilarious viral video with close-up boobie shots to generate traffic and brand recognition online.
CASE STUDY: IBM China's 'The proposal' viral receives over two million hits 
Digital

CASE STUDY: IBM China's 'The proposal' viral receives over two million hits

By Jane Leung, Nov 5, 2010
IBM China brought out the romantic side in technology developers in a viral campaign for the 2009 Rational Software Conference.
CASE STUDY: Nielsen and Cozycot reveal online behaviour of women in Singapore 
Digital

CASE STUDY: Nielsen and Cozycot reveal online behaviour of women in Singapore

By Staff Reporters, Sep 9, 2010
Following observations on CozyCot, Singapore’s leading women’s website, Nielsen reveals insights into the online behaviour of Singapore's female consumers.
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