RSS

Digital - Case Studies

CASE STUDY: Huggies Korea and Postvisual ‘translate’ baby babbles 
Digital

CASE STUDY: Huggies Korea and Postvisual ‘translate’ baby babbles

By Staff Reporters, 3 days ago
SEOUL - Trying to improve Huggies Korea’s reach among young mums, Korean agency Postvisual executed an attention-getting digital campaign based on customising crowdsourced...
CASE STUDY: How Rexona broke the relevance barrier in China 
Digital

CASE STUDY: How Rexona broke the relevance barrier in China

By Emily Tan, Nov 30, 2011
When Rexona China learned that mainland women simply didn't feel the need for deodorant the brand worked with word-of-mouth marketing company Wildfire to generate interest ...
Case Study: Turning Lipton's recruitment drive into a youth branding opportunity 
Creativity

Case Study: Turning Lipton's recruitment drive into a youth branding opportunity

By Emily Tan, Sep 26, 2011
PAKISTAN - Lipton Tea and digital agency Bramerz turned a talent recruitment drive into a youth branding exercise, all via social media.
CASE STUDY: Launching the N8 via Sina Weibo 
Digital

CASE STUDY: Launching the N8 via Sina Weibo

By Staff Reporters, Sep 23, 2011
Nokia China paired with up Wunderman to help it regain lost ground and market its flagship smartphone the N8.
CASE STUDY: McCafe tells personality by choice of drink 
Digital

CASE STUDY: McCafe tells personality by choice of drink

By Staff Reporters, Sep 23, 2011
McCafe rolled out a campaign, 'McCafe free iced drinks promo’, to drive awareness and action in Manila, The Philippines.
CASE STUDY: Kee Wah combines social altruism with social media success 
Digital

CASE STUDY: Kee Wah combines social altruism with social media success

By Jenny Chan, Sep 16, 2011
HONG KONG - Kee Wah's social altruism campaign for this year's mid-autumn's festival catapulted its Facebook fanbase, with freebies of the charitable kind.
CASE STUDY: When Malaysian men rescued Angelina Jolie and saved the box office 
Creativity

CASE STUDY: When Malaysian men rescued Angelina Jolie and saved the box office

By Jenny Chan, Sep 2, 2011
Universal McCann Malaysia played on the primal instincts of testosterone-filled male moviegoers to get them to watch Salt.
CASE STUDY: Vanke and Burson-Marsteller pair up to protect the ocean 
Digital

CASE STUDY: Vanke and Burson-Marsteller pair up to protect the ocean

By Emily Tan, Aug 12, 2011
GUANGZHOU - Vanke, China’s largest residential real estate developer, has teamed up with Burson-Marsteller Guangzhou to launch an ocean-themed promotion for its new ...
CASE STUDY: How McDonald’s leveraged social media for new product 
Digital

CASE STUDY: How McDonald’s leveraged social media for new product

By Racheal Lee, Aug 12, 2011
McDonald’s has leveraged social media to launch its new Chicken McGrill sandwich in a campaign entitled ‘Making it better, made for Singapore' through Tribal DDB ...
HP builds fanbase in China with online Kung Fu Panda game 
Digital

HP builds fanbase in China with online Kung Fu Panda game

By Staff Reporters, Aug 5, 2011
To build a fan base among Chinese youth, HP leveraged on its connection with Kung Fu Panda 2 and used the popularity of the Dreamworks animated movie to drive online sales and ...
CASE STUDY: Malaysian mothers flaunt their ‘bump’ 
Digital

CASE STUDY: Malaysian mothers flaunt their ‘bump’

By Chantelle Pang, Jul 29, 2011
KUALA LUMPUR - Friso is using Facebook in a unique digital campaign to engage the attention of mothers in Malaysia.
CASE STUDY: National Geographic garners 35,000 entries for its 'Live Curious' awards 
Digital

CASE STUDY: National Geographic garners 35,000 entries for its 'Live Curious' awards

By David Seidler, Jul 15, 2011
Fox International's National Geographic Channel rebranded its annual documentary-making contest and used social media to drive the number of entries it garnered to a record level.
CASE STUDY: YouTube partner programme launches Michelle Phan to stardom 
Digital

CASE STUDY: YouTube partner programme launches Michelle Phan to stardom

By Rhandell Rubio, Jul 8, 2011
The YouTube partner programme has helped
CASE STUDY: How search got Malaysian smokers to quit 
Digital

CASE STUDY: How search got Malaysian smokers to quit

By Emily Tan, Jul 8, 2011
Smoking cessation aid Nicorette nicotine chewing gum partnered up with Universal McCann to face down market competition and encourage smokers to quit using the brand's ...
CASE STUDY: British Airways goes mobile to promote Executive Club app 
Digital

CASE STUDY: British Airways goes mobile to promote Executive Club app

By Rhandell Rubio, Jun 17, 2011
With the launch of a mobile application for British Airways' Executive Club members, the airline utilised a highly targeted approach to promote the app to its loyal customers.
1 2 3 | Next »
DISCUSSION

Latest

Popular Comments

MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
January, 2012