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Digital - Case Studies

CASE STUDY: Nagging mum attracts 120,000 YouTube views for Alliance Bank 
Digital

CASE STUDY: Nagging mum attracts 120,000 YouTube views for Alliance Bank

By Jane Leung, Aug 20, 2010
Alliance Bank taps into an unconventional way to promote its financial product the You:nique Prepaid Card.
CASE STUDY: Burger King's Wallet Drop guerilla stunt creates online buzz in Singapore 
Digital

CASE STUDY: Burger King's Wallet Drop guerilla stunt creates online buzz in Singapore

By Staff Reporters, Jul 22, 2010
Burger King's 'Wallet Drop' combines marketing, advertising and online communications to generate a hugely successful campaign.
CASE STUDY: Yahoo aims to draw marketers online 
Digital

CASE STUDY: Yahoo aims to draw marketers online

By , Jun 22, 2010
Yahoo wraps up an integrated business-to-business campaign in an attempt to capture a larger share of marketers' budgets online.
CASE STUDY: LG mixes media to persuade Singaporeans to get sweet on Lollipop 
Digital

CASE STUDY: LG mixes media to persuade Singaporeans to get sweet on Lollipop

By Staff Reporters, Jun 16, 2010
To launch its new handset targeted at teenagers, LG in Singapore used social networks and online contests, reinforced with robust traditional media. The campaign saw awareness ...
CASE STUDY: Launching a new classifieds site in Malaysia 
Digital

CASE STUDY: Launching a new classifieds site in Malaysia

By Staff Reporters, Jun 16, 2010
Creating buzz for a new, user-generated classifieds site was always likely to be a challenge, but mySimplifieds.com and G2 Direct & Interactive Kuala Lumpur exceeded expectation...
CASE STUDY: Tribal DDB Shanghai and McDonald's turn China chicken wing crazy 
Digital

CASE STUDY: Tribal DDB Shanghai and McDonald's turn China chicken wing crazy

By Staff Reporters, Jun 16, 2010
McDonald's in China set out to prove its chicken wings were every bit as good as the competition's. With the help of Tribal DDB Shanghai, the fast food giant launched a ...
CASE STUDY: Insing.com's search for Singapore's ultimate movie fan 
Marketing

CASE STUDY: Insing.com's search for Singapore's ultimate movie fan

By Staff Reporters, Mar 16, 2010
In an effort to capitalise on the growing popularity of inSing.com's user reviews, SingTel Digital Media worked with Fulford PR and The Secret Little Agency to track down the ...
CASE STUDY: LG and CCTV form a perfect TV partnership 
Marketing

CASE STUDY: LG and CCTV form a perfect TV partnership

By Staff Reporters, Mar 9, 2010
LG, seeking a new way to establish its digital TV leadership in the Chinese market, partnered with state broadcaster CCTV to winning effect.
CASE STUDY: FreshLook Cosmetic Lenses uses Facebook to find 'The Next Big Thing' 
Marketing

CASE STUDY: FreshLook Cosmetic Lenses uses Facebook to find 'The Next Big Thing'

By Staff Reporters, Mar 2, 2010
Lens manufacturer, Ciba Vision Singapore, ventured into social media in an effort to build affinity with its core audience. The results were overwhelmingly positive, as ...
CASE STUDY: Bringing online access to the masses in the Philippines 
Digital

CASE STUDY: Bringing online access to the masses in the Philippines

By Staff Reporters, Sep 15, 2009
An initiative between Smart, a leading telco, and Tribal DDB drew an enthusiastic response from mobile-centric Filipinos.
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26 August 2010