Digital - Blogs & Opinions

Digital

OPINION: Can Apple survive without Steve Jobs?

By Staff Reporters, Aug 26, 2011

LONDON - Days after Apple overtook Exxon to become the most valuable company in the world, Steve Jobs, has stepped down as chief executive of the company he helped launch 35 ...

Digital

OPINION: Looking at the 'plus' in Google+

By Hari Shankar, Aug 19, 2011

ASIA-PACIFIC - Hari Shankar, Asia-Pacific director at Performics, gives his review of the new Google + platform.

Digital

How to kick-start an SEO programme

By Max Sim, Aug 19, 2011

ASIA-PACIFIC - Max Sim, from BlueCurrent, advises on five simple ways an organisation can kick-start its search-engine-optimisation programme.

Digital

Five things you need to know about managing a Weibo microblog

By Leixia Cai, Aug 11, 2011

Leixia Cai, business director, ReuterPR, shares her five tips on how brands and marketers can successfully leverage a presence on Weibo.

Digital

OPINION: Is it possible for clients and agencies to really provide an ‘always on’ presence and is it really necessary?

By Amanda King, Aug 5, 2011

Amanda King, president at Tribal DDB Asia-Pacific, argues the necessity for brands to be "always on" for their customers.

Digital

How to determine what media airline passengers will choose while travelling

By Kevin Miller, Aug 5, 2011

Kevin Miller, global head of insight at in-flight magazine publisher Ink discusses how the environment impacts airline travellers psychologically and in turn affects their ...

Digital

OPINION: I’m having that “lost at sea” sensation again

By Margaret Manning, Jul 29, 2011

Margaret Manning, CEO of the Reading Room, likens today's content explosion to the early days of online when everything was still shiny, new and 'BG' (before Google), and gives ...

Digital

How to tell a story with infographics and win business

By Zaheer Nooruddin, Jul 29, 2011

Zaheer Nooruddin, lead digital strategy and head of D/BM, Burson-Marsteller's Asia-Pacific digital and social media influencer practice for China, gives pointers on using ...

Digital

Five things you need to know about news-jacking and real-time creativity

By Grant Hunter, Jul 27, 2011

Grant Hunter, regional creative director, iris Asia-Pacific, gives his insights on 'news-jacking' and real-time creativity

Digital

How to leverage the power of location-based marketing

By Wendy Yu, Jul 22, 2011

Wendy Yu, president of newly launched location-based social media platform, Favspot, shares her ideas on marketing via this platform.

Digital

Five things you need to know about measurement of social app marketing

By Steven Hu, Jul 21, 2011

Steven Hu, founder and CEO of InGameAd Interactive shares his insights about measurement of social app marketing.

Digital

How to convince your boss to use social media

By Juan Sanchez, Jul 15, 2011

Juan Sanchez, community manager at Waggener Edstrom, gives pointers on how to convince reluctant bosses to invest in social media marketing.

Digital

Opinion: Digital marketing is a joke

By David Clugston, Jul 14, 2011

Dave Clugston, regional business director of global consultancy R3, argues that despite the lip-service it gets, digital marketing in Asia still has a long way to go.