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Digital - Blogs & Opinions

Social media blunder: Nestle censorship fuels firestorm on Twitter and Facebook 
Digital

Social media blunder: Nestle censorship fuels firestorm on Twitter and Facebook

By Atifa Hargrave-Silk, Apr 12, 2010
It is perhaps the most powerful, albeit peculiar, case yet to illustrate the influence of social media: angry consumers hijacked Nestlé's Facebook page and posted ...
Social media blunder: Nestle censorship fuels firestorm on Twitter and Facebook 
Digital

Social media blunder: Nestle censorship fuels firestorm on Twitter and Facebook

By Atifa Hargrave-Silk, Apr 12, 2010
It is perhaps the most powerful, albeit peculiar, case yet to illustrate the influence of social media: angry consumers hijacked Nestlé's Facebook page and posted ...
How to survive Google's exit from China 
Digital

How to survive Google's exit from China

By Edward Wong, Apr 9, 2010
Edward Wong, associate director at Starcom in Singapore, shares his thoughts on how advertisers can deal with Google's recent decision to stop censoring its search results in ...
Site owners prosper as micropayments become widely adopted 
Digital

Site owners prosper as micropayments become widely adopted

By Anita Davis, Apr 7, 2010
Western media platforms have shown a sharp change of heart toward micropayments this year.
Are brands entering social media too hastily? 
Digital

Are brands entering social media too hastily?

By Staff Reporters, Apr 7, 2010
Sir Martin Sorrell's latest thoughts on social media have been the topic of much water cooler debate. Are brands really guilty of a lack of foresight in the new digital platforms?
Twitter spreads its wings in India 
Digital

Twitter spreads its wings in India

By Asiya Bakht, Mar 31, 2010
With an estimated two million users, Twitter in India now has the third highest number of active users after the US and Germany.
How to manage a social media overload 
Digital

How to manage a social media overload

By Napoleon Biggs, Mar 26, 2010
Social network overload? Napoleon Biggs, vice-president and head of digital integration for Asia-Pacific at Fleishman-Hillard, shares his secret on how to deal with more than ...
Will Nike become the first brand to unleash China's true digital potential? 
Digital

Will Nike become the first brand to unleash China's true digital potential?

By Michael O'Neill, Mar 26, 2010
Last week, Tencent, China's leading digital portal, said it had hit the 100 million mark for the number of simultaneous users of its QQ instant messaging platform. A staggering ...
Five things you need to know about: Foursquare 
Digital

Five things you need to know about: Foursquare

By Douglas Lin, Mar 25, 2010
Douglas Lin, head of digital planning at BBDO/Proximity in Singapore, tells us five things we need to know about geo-location based social network Foursquare.
Google Buzz vs Facebook 
Digital

Google Buzz vs Facebook

By Staff Reporters, Mar 23, 2010
As Google stakes its claim in social media, we ask two online experts, Lee Smith, CEO of digital for Asia-Pacific at Omnicom Media Group, and Barney Loehnis, head of digital ...
POLL: Who will profit most from Google's China withdrawal? 
Digital

POLL: Who will profit most from Google's China withdrawal?

By Nicol Nicolson, Mar 22, 2010
With Google poised to pull out of China, thoughts inevitably turn to the gap left in the search market.
Five things you need to know about: Google Analytics' new features 
Digital

Five things you need to know about: Google Analytics' new features

Mar 18, 2010
Google recently announced new web analytics features that help marketers and businesses increase performance and ROI for their websites and online marketing campaigns. Vinoaj ...
All about online privacy & the Google Buzz saga 
Digital

All about online privacy & the Google Buzz saga

By David Tiltman, Mar 16, 2010
The backlash Google faced when it launched its Buzz social product highlights the issues online media owners face when it comes to privacy. As media becomes more 'social', the ...
Will too many Facebook friends be the downfall of social media? 
Digital

Will too many Facebook friends be the downfall of social media?

By Atifa Hargrave-Silk, Mar 12, 2010
Just as brands up their spending on social media marketing, potentially worrying news reaches the industry: consumers are trusting their friends a lot less than they used to.
Will too many Facebook friends be the downfall of social media? 
Digital

Will too many Facebook friends be the downfall of social media?

By Atifa Hargrave-Silk, Mar 12, 2010
Just as brands up their spending on social media marketing, potentially worrying news reaches the industry: consumers are trusting their friends a lot less than they used to.
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