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OPINION: The curious case of Kru Angkana 
Digital

OPINION: The curious case of Kru Angkana

By RamKrishna Raja, 6 days ago
RamKrishna Raja, digital managing director at IPG Mediabrands, looks at how a child's innocent YouTube rant went viral and woke up marketers to the potential of viral and ...
OPINION: Why Dr House would have made an excellent marketer 
Digital

OPINION: Why Dr House would have made an excellent marketer

By John Merakovsky, May 10, 2012
My company recently published a whitepaper called 'The Future of Multichannel Marketing in Hong Kong', based on a comprehensive survey of local businesses and consumers.
Waiting for the other shoe to drop: Digital in Indonesia 
Digital

Waiting for the other shoe to drop: Digital in Indonesia

By Emily Tan, May 10, 2012
Soon, really soon, perhaps this year, or perhaps in five… digital will be big in Indonesia. Advertisers and marketers alike say that Indonesia, the world's fourth largest ...
Five things you need to know about effective branding through mobile apps 
Digital

Five things you need to know about effective branding through mobile apps

By Philip Kuai, May 10, 2012
MIT-educated Philip Kuai 蒯佳祺, vice-president and general manager of mobile ad platform at AdChina, shares advice on effective mobile marketing through apps ...
OPINION: Online video addresses its challenges  
Digital

OPINION: Online video addresses its challenges

By James Zipeure, May 3, 2012
James Zipeure, chief operating officer of VeNA, details recent advancements in video advertising, including two crucial capabilities: Performance measurement and mechanisms to ...
Financial services on the cusp of social-media revolution 
Digital

Financial services on the cusp of social-media revolution

By Stephanie Vasko, May 3, 2012
Thanks to consumers' increasing comfort with handling their finances online, as well as emerging guidelines for the use of social-media tools, financial-services institutions ...
Opinion: It's a social world 
Digital

Opinion: It's a social world

By Patrick Rona, May 3, 2012
Patrick Rona, president of Tribal DDB Asia Pacific and chief digital officer of DDB Group Asia Pacific, reminds marketers that social media is not a silver bullet and if ...
OPINION: Pinterest–understanding the post-hype interest 
Digital

OPINION: Pinterest–understanding the post-hype interest

By Hari Shankar, Apr 26, 2012
Listening to CEO and co-founder Ben Silbermann describe how he abandoned plans to become a medical practitioner to found Pinterest, it is easy to forget that every novel, ...
OPINION: Marketing in 'Big Data' era presents technical, ethical challenges 
Digital

OPINION: Marketing in 'Big Data' era presents technical, ethical challenges

By Roy Tan, Apr 19, 2012
With a wealth of data on bought, owned and earned media at their disposal, clients and agencies must learn to use that information effectively while not coming across like ...
Facebook increases its appeal to advertisers with Instagram acquisition 
Digital

Facebook increases its appeal to advertisers with Instagram acquisition

By Emily Tan, Apr 12, 2012
The tech world has been abuzz with Facebook’s US$1 billion acquisition of social network photo-sharing mobile app Instagram. Beyond speculation on the added-value ...
Opinion: The Mad Men syndrome 
Digital

Opinion: The Mad Men syndrome

By RamKrishna Raja, Apr 12, 2012
RamKrishna Raja, Digital managing director at IPG Mediabrands, looks at what the real digital innovators are doing while the rest of us worry about being cool or informative in ...
Opinion: All you really need to know about Facebook Timeline for Pages – Don’t panic! 
Digital

Opinion: All you really need to know about Facebook Timeline for Pages – Don’t panic!

By Freda Kwok, Apr 5, 2012
Lead consultant at Blugrapes, Freda Kwok provides a walkthrough to guide brands on the recent rollout of Facebook's Timeline for brand pages.
Opinion: Not waving, but drowning in marketing messages 
Digital

Opinion: Not waving, but drowning in marketing messages

By John Merakovsky, Apr 5, 2012
We're hard-wired to love and respond to good stories. Yet too many lazy marketers, especially email marketers, overload consumers with quantity, not quality, according to John ...
Opinion: No more apps 
Digital

Opinion: No more apps

By Samson Tong, Mar 29, 2012
Samson Tong, regional director of integrated marketing agency Cre8PLUS, argues that speedy 4G connections and the advent of HTML5 have ended the era of the mobile app.
Opinion: Facebook strengthens commitment to consumers and marketers 
Digital

Opinion: Facebook strengthens commitment to consumers and marketers

By Ken Mandel, Mar 29, 2012
Ken Mandel, managing director of Buddy Media Asia, finds the changes Facebook is making to its advertising platform beneficial for brands seeking better engagement and exposure.
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May, 2012