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Opinion: DigiWars - How new battles offer new opportunities for brands  
Digital

Opinion: DigiWars - How new battles offer new opportunities for brands

By Chris Stephenson, 3 days ago
Chris Stephenson, strategy director for PHD Australia, discusses the ongoing battles in the digital space and the opportunities these present to brands and marketers.
OPINION: Wikiwars? PR pros seek editing rights from Wikipedia 
Digital

OPINION: Wikiwars? PR pros seek editing rights from Wikipedia

By Jeremy Woolf, 6 days ago
PR professionals would like to edit Wikipedia entries on behalf of their brands, but current Wikipedia policies treat them like corporate shills who are not welcome. Jeremy ...
Opinion: A storm in the tablet cup 
Digital

Opinion: A storm in the tablet cup

By Hari Shankar, Jan 19, 2012
Hari Shankar, Asia-Pacific director at Performics, enthuses about tablets and mulls over where they're headed.
Opinion: Can analytics give us a deeper understanding of digital itself? 
Digital

Opinion: Can analytics give us a deeper understanding of digital itself?

By David Clugston, Jan 12, 2012
David Clugston, head of analytics for Mediabrands Asia-Pacific, discusses taking analytics beyond traditional media and using it to better understand digital executions.
Five things you need to know about marketing luxury brands in the digital space 
Digital

Five things you need to know about marketing luxury brands in the digital space

By Saurabh Sharma, Jan 10, 2012
Saurabh Sharma, planning partner, Ogilvy & Mather China, shares his insights on the intersection between digital technology and luxury marketing. He says luxury marketers have ...
OPINION: Looking eastwards to digital in real life 
Digital

OPINION: Looking eastwards to digital in real life

By Patrick Rona, Jan 5, 2012
ASIA-PACIFIC - Although the QR code has been around a while and was one of the first techniques that enabled traditional media to become a gateway to rich digital experiences, ...
Opinion: Media’s house of cards 
Digital

Opinion: Media’s house of cards

By Roy Tan, Dec 15, 2011
Managing director for Carat Malaysia, Roy Tan, builds a hypothesis on the results of building a common reach curve for both TV and online and the results of bringing the ...
Opinion: On Facebook and privacy 
Digital

Opinion: On Facebook and privacy

By John Merakovsky, Dec 15, 2011
John Merakovsky, managing director for Experian Marketing Services in Asia-Pacific, discusses the European Commission's plan to clamp down on Facebook's privacy settings (or ...
Five things you need to know about technology marketing in the innovation age 
Digital

Five things you need to know about technology marketing in the innovation age

By Heidi Sinclair, Dec 15, 2011
Heidi Sinclair, president of global technology, Weber Shandwick (and former chief communications officer for the Bill & Melinda Gates Foundation), shares her insights about ...
How to use mobile advertising for successful market penetration 
Digital

How to use mobile advertising for successful market penetration

By Fabrizio Caruso, Dec 8, 2011
Fabrizio Caruso, regional managing director for Out There Media gives some insight on using mobile to break into the Asia-Pacific market.
Opinion: People are people, even in social media 
Digital

Opinion: People are people, even in social media

By Fredrik Sarnblad, Dec 8, 2011
Fredrik Sarnblad, planning director of BBH Asia-Pacific, reacts to a report by TNS that Brits just don't want to interact with brands online.
Digital Thinkers: Performance, digital choices and usability 
Digital

Digital Thinkers: Performance, digital choices and usability

By Staff Reporters, Dec 1, 2011
In the final three parts of the Digital Downloaded video series, Campaign discusses the importance usability will play in the future of digital, performance metrics and and ...
Opinion: What’s Rocked Your World? 
Digital

Opinion: What’s Rocked Your World?

By Amanda King, Dec 1, 2011
In her final opinion piece for Campaign Asia-Pacific as president of Tribal DDB Asia-Pacific, Amanda King looks back over the past five years and takes a peek at our digital ...
Opinion: Measuring ROSS 
Digital

Opinion: Measuring ROSS

By Hari Shankar, Nov 24, 2011
Hari Shankar, Asia-Pacific director at Performics, discusses the holy grail of social media marketing - ROI.
Digital Thinkers: The talent mix; data, data, data; and integrating digital 
Digital

Digital Thinkers: The talent mix; data, data, data; and integrating digital

By Staff Reporters, Nov 24, 2011
In the next three parts of the Digital Downloaded video series, Campaign discusses digital and creative talent, data-centric agencies, and the integration of digital with the ...
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
January, 2012