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All about Web TV

By Staff Reporters, 6 days ago

Singapore's cable TV operator Starhub has teamed up with Mindshare to develop online content for its new web TV platform model. The partnership will focus on producing original ...

Digital

Five things you need to know about Facebook Places

By Hieu Kau Sern, Nicholas Chhan, Aug 26, 2010

As Facebook launches its own location-based application Places, Hieu Kau Sern, digital director, and Nicholas Chhan, digital manager at Starcom MediaVest Group Malaysia, tells ...

Digital

Will social media take off as a recruitment tool?

By Staff Reporters, Aug 23, 2010

Will social media take off as an essential tool for recruiters? We've asked Thomas Crampton (right), director of 360 Digital Influence Ogilvy Worldwide, and Jon Wilkins (left), ...

Digital

Trendspotting: The future of SMS messages

By Santosh Eg, Aug 20, 2010

Santosh EG, associate VP of digital marketing at MRM Worldwide New Delhi, says that despite predicted growth, we'll see a marked decline in the volume of SMS messages sent and ...

Digital

Mobile explosion in India offers chance for marketers

By Anant Rangaswami, Aug 17, 2010

Every once in a while there's a standout presentation at a seminar one attends. The FICCI Brand Summit last week, discussing the 'Challenges before an integrated India: ...

Digital

Five things you need to know about augmented reality

By Colin Miles, Aug 12, 2010

Colin Miles, EVP and co-founder of i-POP Networks, tells us five things we need to know about augmented reality marketing along with i-POP product director of strategy Ian ...

Advertising

Should agencies absorb their digital siblings?

By Staff Reporters, Aug 9, 2010

As the work of digital agencies becomes more common, is now the time for them to be amalgamated under the wings of their more traditional parents. We've asked two media agency ...

Digital

In a WOM world, where does technology live?

By Oliver Winzer, Aug 5, 2010

Oliver Winzer, regional director for IT Asia at Amadeus, says it’s easy to make assumptions about the importance of social media. Everyone in every industry is talking ...

Advertising

How Inception defines the rules of marketing

By Gregory Birge, Aug 4, 2010

Gregory Birge, founder and managing director at F5 Digital Consulting, looks at how the blockbuster Inception really represents the new marketing challenges.

Digital

How to create a good viral marketing campaign

By Shalu Wasu, Jul 30, 2010

Shalu Wasu, director of Digital Influence at Ogilvy PR, shares 10 viral marketing tips he uses as a guide to ensure success.

Digital

Could 3D technology signal the death of HDTV?

By Staff Reporters, Jul 21, 2010

With industry attention on 3D TV, is there is a danger that HD TV may lose out as consumers skip a generation and go straight to 3D?

Digital

iPad proves consumers will pay for compelling content

By Anant Rangaswami, Jul 20, 2010

Even though the iPad is yet to launch officially in India, at least 10 are sold every day in Mumbai alone.

Digital

Fundraising or mud slinging. Politicians on social media.

By Kate Nicholson, Jul 6, 2010

Whether for fund raising or mud slinging, politicians are on social media.

Digital

Five things you should know about digital media measurement in APAC

By Will Hodgman, Jul 2, 2010

In an increasingly fragmented digital environment, accurately measuring online audiences has grown in complexity. Will Hodgman, comScore executive vice-president for Asia-Pacifi...

Advertising

Is China the promised land for in-game advertising?

By Staff Reporters, Jun 23, 2010

User numbers are off the chart, but is China mature enough to justify the potential it offers for in-game advertisers?

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Digital - Blogs & Opinions

All about Web TV

Five things you need to know about Facebook Places

Will social media take off as a recruitment tool?

Trendspotting: The future of SMS messages

Mobile explosion in India offers chance for marketers

Five things you need to know about augmented reality

Should agencies absorb their digital siblings?

In a WOM world, where does technology live?

How Inception defines the rules of marketing

How to create a good viral marketing campaign

Could 3D technology signal the death of HDTV?

iPad proves consumers will pay for compelling content

Fundraising or mud slinging. Politicians on social media.

Five things you should know about digital media measurement in APAC

Is China the promised land for in-game advertising?

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