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MEDIA DEBATE: Live streaming the new game changer 
Media

MEDIA DEBATE: Live streaming the new game changer

By Staff Reporters, Apr 5, 2012
Sporting enthusiasts are increasingly using alternative channels to access content. So are online platforms a threat to traditional TV’s dominance in the world of sports ...
MEDIA DEBATE: Search and social share a common goal 
Magazine Highlights

MEDIA DEBATE: Search and social share a common goal

By Staff Reporters, Mar 12, 2012
Despite Facebook’s recent valuation, its advertising revenue continues to be dwarfed by that of Google. So will social media ever pose a real challenge to search in terms ...
MEDIA DEBATE: Social media's role in real-time research 
Magazine Highlights

MEDIA DEBATE: Social media's role in real-time research

By Staff Reporters, Feb 20, 2012
Online platforms are key to effective analysis and planning, but there is little in the way of accepted best practice. How can marketers optimise the immediacy of social ...
MEDIA DEBATE: Radio demonstrates premium potential 
Media

MEDIA DEBATE: Radio demonstrates premium potential

By Staff Reporters, Jan 9, 2012
ASIA-PACIFIC - While radio is still popular in a number of markets, its mass appeal has typically deterred high-end advertisers. Is there room for a more targeted, premium ...
MEDIA DEBATE: The truth behind the number crunching 
Magazine Highlights

MEDIA DEBATE: The truth behind the number crunching

By Staff Reporters, Dec 8, 2011
ASIA-PACIFIC - Steps have been taken in recent years to crack down on circulation fraud and to increase the level of transparency for buyers. So do official circulation figures ...
MEDIA DEBATE: What cost becoming Jack of all trades? 
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MEDIA DEBATE: What cost becoming Jack of all trades?

By Staff Reporters, Nov 8, 2011
ASIA-PACIFIC - Media agencies have long been under pressure from clients in search of the lowest rates. But in diversifying their offering, do they risk losing sight of their ...
MEDIA DEBATE: Sports as the 'battering ram' of Pay-TV 
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MEDIA DEBATE: Sports as the 'battering ram' of Pay-TV

By Staff Reporters, Oct 11, 2011
SingTel scored a coup in acquiring the rights to the British Premier League last year, but ongoing service problems cast doubt on the property’s value for the brand. Will ...
MEDIA DEBATE: The changing role of websites in China 
Magazine Highlights

MEDIA DEBATE: The changing role of websites in China

Sep 9, 2011
Consumers looking for brand and product information in China have a host of options open to them online that are completely separate from corporate sites. So are they still ...
MARKETER'S FORUM: Is the marketing function ready for the C-suite? 
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MARKETER'S FORUM: Is the marketing function ready for the C-suite?

By Staff Reporters, Aug 23, 2011
Marketers have long emphasised the importance of marketing in driving business results and contributing to the bottom line. But is the function ready for a seat at the C-suite ...
MEDIA DEBATE: Channel choice causes clients confusion 
Media

MEDIA DEBATE: Channel choice causes clients confusion

By Staff Reporters, Aug 1, 2011
As more television viewers choose different broadcast platforms, have clients responded accordingly or is it difficult for them to free themselves from the traditional TVC ...
MARKETERS FORUM: Are APAC marketers less inclined to take risks? 
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MARKETERS FORUM: Are APAC marketers less inclined to take risks?

By Staff Reporters, Jun 30, 2011
Are marketers in Asia-Pacific less inclined to take risks with their brand messaging? If so, what is preventing them moving away from tried and tested formulas?
Do greater analytics capabilities translate to actual business results? Join the debate. 
Media

Do greater analytics capabilities translate to actual business results? Join the debate.

By Staff Reporters, Jun 27, 2011
Marketers in the social space have an array of tracking tools at their disposal. But are greater analytics capabilities likely to translate to actual business results, or just ...
MARKETERS FORUM: Are focus groups becoming irrelevant? 
Marketing

MARKETERS FORUM: Are focus groups becoming irrelevant?

By Staff Reporters, May 30, 2011
Brands are interacting more frequently with consumers online and through social media platforms. Does that mean traditional contact such as focus groups are becoming irrelevant?
Are media neutral solutions feasible? Join the debate. 
Media

Are media neutral solutions feasible? Join the debate.

By Staff Reporters, May 3, 2011
Media neutral solutions are something agencies and clients want, but both have reservations. Can cost, reimbursement and benefit be answered in a neutral world?
How hard is it to measure outdoor ads? Join the debate. 
Media

How hard is it to measure outdoor ads? Join the debate.

By Staff Reporters, Mar 2, 2011
The difficulties of monetising media platforms are the source of much debate, particularly in the arena of out-of-home inventory.
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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
May, 2012