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Creativity - The Work

Mannings offers Asia’s first ‘real time’ pharmacist consultation by iPhone 
Creativity

Mannings offers Asia’s first ‘real time’ pharmacist consultation by iPhone

By Benjamin Li, Sep 12, 2011
Mannings has kick-started an integrated advertising campaign to showcase the ‘health power’ of its Mann card, including offering Asia's first ‘real time’...
DDB Group kicks off 'Kaki' for HPB 
Creativity

DDB Group kicks off 'Kaki' for HPB

By Racheal Lee, Sep 12, 2011
SINGAPORE – DDB Group Singapore has launched a short film for Singapore’s Health Promotion Board (HPB).
Top 10 rugby TVCs to kick off the 2011 World Cup 
Advertising

Top 10 rugby TVCs to kick off the 2011 World Cup

By Rhandell Rubio, Sep 8, 2011
Like the Olympics and football’s World Cup, rugby’s biggest tournament makes its appearance on the international stage only once every four years. Coinciding with ...
TBWA Paris unveils new worldwide film ad for J'adore by Dior 
Creativity

TBWA Paris unveils new worldwide film ad for J'adore by Dior

By Staff Reporters, Sep 5, 2011
GLOBAL - Dior has just launched its latest worldwide campaign for its fragrance J'adore. The film commercial was soft launched online prior to broadcast distribution today.
Mandarin Oriental rolls out new phase of 'Fan' campaign 
Creativity

Mandarin Oriental rolls out new phase of 'Fan' campaign

By Benjamin Li, Sep 1, 2011
The latest installment of Mandarin Oriental's long-running 'He's a fan/She's a fan' campaign features the addition of Kevin Spacey, Christian Louboutin and Sophie Marceau to ...
Johnnie Walker rolls out 'Face-to-face' installment of Formula 1 campaign 
Creativity

Johnnie Walker rolls out 'Face-to-face' installment of Formula 1 campaign

By Rhandell Rubio, Aug 31, 2011
ASIA-PACIFIC - Johnnie Walker has launched the latest installment of its 'Step inside the circuit' series, featuring a 'Face-to-face' Facebook application.
Hyundai Accent's launch campaign focuses on its reverse camera 
Creativity

Hyundai Accent's launch campaign focuses on its reverse camera

By Rhandell Rubio, Aug 30, 2011
AUSTRALIA - Hyundai Motor Company Australia is rolling out its new model 'Accent' compact car with a reverse camera. The launch is supported by an integrated communications ...
Dentsu to raise funds for Japanese earthquake anniversary with 'Kizuna Cranes' 
Creativity

Dentsu to raise funds for Japanese earthquake anniversary with 'Kizuna Cranes'

By Rhandell Rubio, Aug 29, 2011
TOKYO - Dentsu has collaborated with its New York-based subsidiary McGarryBowen to roll out the 'Kizuna Cranes' fundraising campaign. It will run over the next six months in ...
Real life Ford engineer tests new Territory SUV's strength 
Creativity

Real life Ford engineer tests new Territory SUV's strength

By Rhandell Rubio, Aug 24, 2011
AUSTRALIA - JWT Melbourne has launched the final installment of its 'Feel the difference' campaign for Ford, featuring the new Ford Territory and a real engineer at the ...
JWT Thailand targets youth with online sitcom 'Sausage mansion' 
Creativity

JWT Thailand targets youth with online sitcom 'Sausage mansion'

By Rhandell Rubio, Aug 18, 2011
BANGKOK - JWT Bangkok has rolled out a pioneering campaign for CP Sausage, seeking to establish itself as a more youthful brand. Together, they are introducing the country's ...
Caltex celebrates 75th anniversary with new campaign from Y&R 
Creativity

Caltex celebrates 75th anniversary with new campaign from Y&R

By Magz Osborne, Aug 18, 2011
SINGAPORE - Y&R Singapore has created a major new campaign for Caltex, to coincide with the brand’s 75th anniversary this month.
Land Rover mixes a virtual graphic novel with real-life celebrities  
Creativity

Land Rover mixes a virtual graphic novel with real-life celebrities

By Benjamin Li, Aug 18, 2011
Mindshare and Wunderman have teamed up in China to roll out a unique launch campaign for Land Rover's Evoque. It is introducing the new model through a series of virtual ...
Clemenger BBDO Melbourne, NAB test Australians' honesty with social experiments  
Creativity

Clemenger BBDO Melbourne, NAB test Australians' honesty with social experiments

By Rhandell Rubio, Aug 15, 2011
AUSTRALIA - Clemenger BBDO Melbourne has launched the latest installment of its Cannes-winning National Australia Bank (NAB) campaign. 'The honesty experiments' campaign seeks ...
Creativeland launches integrated campaign for Audi A6 
Creativity

Creativeland launches integrated campaign for Audi A6

By Staff Reporters, Aug 10, 2011
INDIA - Creativeland Asia has created a new integrated campaign for the launch of the Audi A6 "business luxury sedan", showcasing a lifestyle that flits from the corner office ...
Lenovo rolls out "For those who do" global brand campaign 
Creativity

Lenovo rolls out "For those who do" global brand campaign

By Rhandell Rubio, Aug 3, 2011
GLOBAL - Lenovo has collaborated with Saatchi & Saatchi to launch a new long-term, global branding campaign, entitled 'For those who do'.
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Campaign Asia-Pacific
May, 2012