Creativity - The Work

Creativity

Philips launches geeky-sweet comedy series ‘Nigel and Victoria’ online

By Jane Leung, 21 hours ago

Philips presents an online comedy series ‘Nigel and Victoria’ produced by online video production company Wenneker TV and comedy production company Hoot.

Creativity

The Economist asks Gen Y to 'dig deeper' with online branding campaign

By Jane Leung, 21 hours ago

The Economist is kick starting an online branding campaign targeting Generation Y throughout Asia-Pacific.

Creativity

Morning Fresh turns mean men super clean in Australia

By Staff Reporters, 1 day 21 hours ago

Morning Fresh is promoting its detergent with an interative campaign and a series of limited edition plates featuring a 'lean 'n mean' man turned 'super clean' when the plate ...

Creativity

'Push credit real good' says Visa Australia to promote debit cards

By Jane Leung, 2 days ago

Visa Australia promotes its debit card with an integrated campaign featuring ‘Salt & Pinkie’ to attract young users to ‘push’ the credit button.

Creativity

U2's Bono and wife Ali Hewson to star in Louis Vuitton 'Core values' campaign

By Staff Reporters, 2 days ago

World renowned U2 frontman Bono and his wife Ali Hewson is the next celebrities to appear in Louis Vuitton's star studded 'Core values' campaign launching on 13 September.

Advertising

Mandarin Oriental adds three VIPs to its star studded 'Fans' campaign

By Jane Leung, 2 days ago

Mandarin Oriental Hotels has extended its multi-million dollar global print campaign by adding three new fans.

Creativity

Korean Air launches global campaign ‘For life on a whole new scale’

By Jane Leung, 5 days ago

Korean Air has launched a new global campaign with the theme ‘For life on a whole new scale’ featuring shades of the airline's signature blue color over beautiful ...

Creativity

Egyptian Tourist Authority targets Japanese travellers on Asahi.com

By Jane Leung, 6 days ago

The Egyptian Tourist Authority (ETA) has partnered with Asahi.com, Japan’s largest news platform under Asahi Shimbun, for an online promotional drive to attract Japanese ...

Advertising

Virgin Atlantic launches 'Your airline's either got it or it hasn't' global campaign

By Arif Durrani, 6 days ago

Virgin Atlantic has launched its first global advertising campaign in the UK with a series of bullish ads playing off the strap line 'Your airline's either got it or it hasn't'.

Advertising

Chow Sang Sang collaborates with Antwerp Diamond Museum for bridal diamond collection

By Benjamin Li, 6 days ago

Chow Sang Sang’s new 'Love Diamond Antwerp Diamond Heritage Collection' is the product of a collaboration between the brand and Antwerp Diamond Museum.

Creativity

Google Places launches outdoor campaign in Japan

By Jane Leung, Aug 31, 2010

Google Places went full fledged in Japan’s Shibuya district with the initial phase of a mass outdoor campaign.

Creativity

Calvin Klein Underwear launches Envy global campaign with Zoe Saldana

By Jane Leung, Aug 30, 2010

Calvin Klein (CK) Underwear has activated a global online and print campaign featuring its new brand ambassador Zoe Saldana.

Creativity

Taiwan is in love with Haagen Dazs' viral campaign this summer

By Jane Leung, Aug 27, 2010

Two Haagen Dazs viral short films in Taiwan adds a touch of romance to the heat wave on the island.

Creativity

WWF searches for six 'Pambassadors' in the Sichuan Province

By Jane Leung, Aug 25, 2010

The next best job in the world is perhaps working for the World Wide Fund for Nature (WWF) as a 'Pambassador', advocating the protection of the species in China's Chengdu, ...

Creativity

Children and artists join forces in Oz to launch ‘Smarties 8 colours of fun’

By Jane Leung, Aug 23, 2010

Chocolate candy brand Smarties by Nestle is working with eight children and eight artists to create work inspired by Smarties colours in Australia.

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Creativity - The Work

Philips launches geeky-sweet comedy series ‘Nigel and Victoria’ online

The Economist asks Gen Y to 'dig deeper' with online branding campaign

Morning Fresh turns mean men super clean in Australia

'Push credit real good' says Visa Australia to promote debit cards

U2's Bono and wife Ali Hewson to star in Louis Vuitton 'Core values' campaign

Mandarin Oriental adds three VIPs to its star studded 'Fans' campaign

Korean Air launches global campaign ‘For life on a whole new scale’

Egyptian Tourist Authority targets Japanese travellers on Asahi.com

Virgin Atlantic launches 'Your airline's either got it or it hasn't' global campaign

Chow Sang Sang collaborates with Antwerp Diamond Museum for bridal diamond collection

Google Places launches outdoor campaign in Japan

Calvin Klein Underwear launches Envy global campaign with Zoe Saldana

Taiwan is in love with Haagen Dazs' viral campaign this summer

WWF searches for six 'Pambassadors' in the Sichuan Province

Children and artists join forces in Oz to launch ‘Smarties 8 colours of fun’

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