Creativity - The Work

Creativity

Top 10 Lunar New Year ads

By Staff Reporters, Jan 18, 2012

Kung Hei Fat Choi. Here is our selection of the best ads to welcome in the Year of the Dragon. First up is Petronas' 'Coming home', a brand that never fails to deliver a ...

Creativity

Innocean introduces Australians to Kia Cerato's 'extras'

By Emily Tan, Jan 17, 2012

SYDNEY - To launch the new Kia Cerato Hatch, Innocean Australia has recruited a quirky bunch of actors to personify its range of features, including "four-cup holder" and ...

Creativity

Top 10 most-watched ads of 2011

By Staff Reporters, Jan 12, 2012

GLOBAL - Here are the top 10 video ads that made it into the viral hall of fame in 2011, starting with Volkswagen's 'The Force'. This ad, created by Deutsch USA for the ...

Creativity

Top 10 Christmas Ads

By Staff Reporters, Dec 15, 2011

In celebration of the silly season, Campaign takes a look at Christmas ads from around the world that have stood out this year.

Advertising

Former Miss India helps promote her current employer British Airways

By Paul Howell, Dec 12, 2011

MUMBAI - BBH Asia-Pacific has leveraged on one of its client's employees in its latest campaign for British Airways. Former Miss India, and now flight attendant Manisha Kohli ...

Advertising

The Planning Agency campaigns to eliminate violence against women

By Staff Reporters, Nov 25, 2011

ASIA-PACIFIC - The Planning Agency in Singapore has unveiled some confronting print and social media work promoting the International Day for the Elimination of Violence ...

Creativity

Benetton ruffles feathers with controversial ‘Unhate’ ad campaign

By Benjamin Li, Nov 17, 2011

GLOBAL - Benetton's latest global ad campaign "Unhated", launched from Paris last night, is already courting controversy. It has been banned in mainland China, with plenty more ...

Advertising

Bupa's tear-jerker explores reunions with "our healthier selves"

By Paul Howell, Nov 14, 2011

MELBOURNE - Clemenger BBDO has launched an emotive campaign to launch the new branding for insurance and healthcare group Bupa.

Advertising

Spicers and Block reach out to "extreme" designers

By Paul Howell, Oct 27, 2011

PERTH - Western Australian agency Block has teamed up with paper manufacturer Spicers to create a whole new way of creating paper designs and art supplies.

Creativity

Snickers rolls out new TV campaign in Japan

By Staff Reporters, Oct 24, 2011

TOKYO – Mars has rolled out a new TVC for its Snickers chocolate bar brand in Japan featuring popular actress Erika Sawajiri.

Advertising

Kia and Innocean demand respect in new TV campaign

By Paul Howell, Oct 17, 2011

SYDNEY - Innocean Australia's latest TVC effort for Kia

Creativity

Wedgwood secures British aristocrats in new campaign to restore premium brand status

By Benjamin Li, Oct 12, 2011

GLOBAL - Having been bankrupt just two years ago, British premium tableware and home accessories brand Wedgwood is back, and has launched a new global ad campaign, entitled ...

Advertising

Hyundai and Innocean 'make an impression' on Western Australian outback

By Paul Howell, Oct 12, 2011

AUSTRALIA - Hyundai Motors Australia has launched its i40 Touring model, with a dramatic and visual campaign that looks to highlight the group's design credentials.

Advertising

Clemenger BBDO unveils 'lock in' campaign for NAB

By Staff Reporters, Oct 11, 2011

MELBOURNE - BBDO Clemenger has launched a new set of film and TVCs for the National Australia Bank, this time focusing on its mortgage products that prevent customers from ...

Advertising

Leo Burnett Sydney creates TVC for Bicycle Film Fest

By Staff Reporters, Oct 10, 2011

SYDNEY - Leo Burnett Sydney's Angust Forbes and Patrick Fileti have produced and directed a TVC to launch The Bicycle Film Festival in Sydney, which will be held from 8 to 16 ...

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Creativity - The Work

Top 10 Lunar New Year ads

Innocean introduces Australians to Kia Cerato's 'extras'

Top 10 most-watched ads of 2011

Top 10 Christmas Ads

Former Miss India helps promote her current employer British Airways

The Planning Agency campaigns to eliminate violence against women

Benetton ruffles feathers with controversial ‘Unhate’ ad campaign

Bupa's tear-jerker explores reunions with "our healthier selves"

Spicers and Block reach out to "extreme" designers

Snickers rolls out new TV campaign in Japan

Kia and Innocean demand respect in new TV campaign

Wedgwood secures British aristocrats in new campaign to restore premium brand status

Hyundai and Innocean 'make an impression' on Western Australian outback

Clemenger BBDO unveils 'lock in' campaign for NAB

Leo Burnett Sydney creates TVC for Bicycle Film Fest

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