Creativity - News

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What's your favourite Super Bowl XLVI ad?

By Staff Reporters, Feb 2, 2012

Ahead of the game, here's your chance to watch 10 of this year's Super Bowl XLVI ads, and vote for your favourites.

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CASE STUDY: 'Porxer' contest puts the excitement back into pork

By Staff Reporters, Jan 30, 2012

A new brand of pork took an unconventional approach to raise awareness of its product in Japan, a market with a greater preference for beef.

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India's Ministry of Tourism returns to Ogilvy Delhi

By Paul Howell, Jan 30, 2012

DELHI - Ogilvy Delhi has been awarded the India Ministry of Tourism creative account, following a multi-agency pitch.

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Tourism Fiji in search of an advertising partner

By Paul Howell, Jan 26, 2012

NADI - Fiji's national tourism body has launched a pitch among multinational advertising agencies, hoping to find a single creative network for a new global brand push.

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Air New Zealand chooses Draftfcb for lead agency

By Staff Reporters, Jan 19, 2012

AUCKLAND - Draftfcb New Zealand has been appointed lead advertising agency for Air New Zealand.

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Asics appoints 180 Amsterdam as global ad agency

By Anne Cassidy, Jan 13, 2012

GLOBAL - Asics, the Japanese sportswear brand, has appointed 180 Amsterdam as its global advertising agency.

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JWT Shanghai’s ‘Heaven and hell' was the most awarded campaign in 2011: Big Won

By Emily Tan, Jan 11, 2012

GLOBAL – The most awarded piece of work in the world last year was JWT Shanghai’s ‘Heaven and Hell’ campaign for luggage brand Samsonite, which earned ...

Creativity

Ogilvy’s Tham Khai Meng named film and press jury president for Cannes 2012

By Staff Reporters, Jan 11, 2012

CANNES – Ogilvy & Mather’s worldwide chief creative officer Tham Khai Meng has been selected to head the film and press juries at the 59th Cannes Lions International...

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Tributes pour in for Mike Boekholt

By Magz Osborne, Jan 4, 2012

HONG KONG – Tributes have been pouring in for renowned creative Mike Boekholt, who passed away in Hong Kong on 27 December 2011, aged 46.

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2011 a good year for Draftfcb despite loss of SC Johnson: Laurence Boschetto

By Emily Tan, Jan 3, 2012

SHANGHAI - While the announcement in July 2011 that Draftfcb was parting ways with client of over 50 years was a low point for the agency, 2011 still closed as the best year ...

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"Satanic" church billboard in NZ draws global attention

By Emily Tan, Dec 19, 2011

AUCKLAND - Christian church St Matthew-in-the-City has once again drawn global attention and incited debate and vandalism with a controversial Christmas billboard.

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BETC Euro RSCG ponders Asia launch

By Racheal Lee, Dec 15, 2011

PARIS - BETC Euro RSCG is looking to expand to Asia, in particular developing its presence in Shanghai “as soon as possible”. It aims to work with international ...