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PREVIEW: 2011 Agency Report Card 
Advertising

PREVIEW: 2011 Agency Report Card

ASIA-PACIFIC - The 2011 Agency Report Card shows that while the region is growing from strength to strength, the battle for new business and talent is heating up.
Jeremy Craigen poised for global VW role at DDB 
Advertising

Jeremy Craigen poised for global VW role at DDB

GLOBAL - Jeremy Craigen, DDB UK's executive creative director, is in talks about a role heading up the network's global Volkswagen account.
Johnson’s Baby brings out the interior designer in Malaysian mums 
Creativity

Johnson’s Baby brings out the interior designer in Malaysian mums

KUALA LUMPUR - Johnson’s Baby is using social gaming to increase brand bonding with Malaysian mothers, especially first-time mums.
What's your favourite Super Bowl XLVI ad? 
Advertising

What's your favourite Super Bowl XLVI ad?

Ahead of the game, here's your chance to watch 10 of this year's Super Bowl XLVI ads, and vote for your favourites.
CASE STUDY: 'Porxer' contest puts the excitement back into pork 
Advertising

CASE STUDY: 'Porxer' contest puts the excitement back into pork

A new brand of pork took an unconventional approach to raise awareness of its product in Japan, a market with a greater preference for beef.
India's Ministry of Tourism returns to Ogilvy Delhi 
Advertising

India's Ministry of Tourism returns to Ogilvy Delhi

DELHI - Ogilvy Delhi has been awarded the India Ministry of Tourism creative account, following a multi-agency pitch.
Tourism Fiji in search of an advertising partner  
Advertising

Tourism Fiji in search of an advertising partner

NADI - Fiji's national tourism body has launched a pitch among multinational advertising agencies, hoping to find a single creative network for a new global brand push.
Air New Zealand chooses Draftfcb for lead agency 
Advertising

Air New Zealand chooses Draftfcb for lead agency

AUCKLAND - Draftfcb New Zealand has been appointed lead advertising agency for Air New Zealand.
Asics appoints 180 Amsterdam as global ad agency 
Advertising

Asics appoints 180 Amsterdam as global ad agency

GLOBAL - Asics, the Japanese sportswear brand, has appointed 180 Amsterdam as its global advertising agency.
JWT Shanghai’s ‘Heaven and hell' was the most awarded campaign in 2011: Big Won 
Advertising

JWT Shanghai’s ‘Heaven and hell' was the most awarded campaign in 2011: Big Won

GLOBAL – The most awarded piece of work in the world last year was JWT Shanghai’s ‘Heaven and Hell’ campaign for luggage brand Samsonite, which earned ...
Ogilvy’s Tham Khai Meng named film and press jury president for Cannes 2012 
Creativity

Ogilvy’s Tham Khai Meng named film and press jury president for Cannes 2012

CANNES – Ogilvy & Mather’s worldwide chief creative officer Tham Khai Meng has been selected to head the film and press juries at the 59th Cannes Lions International...
Tributes pour in for Mike Boekholt 
Advertising

Tributes pour in for Mike Boekholt

HONG KONG – Tributes have been pouring in for renowned creative Mike Boekholt, who passed away in Hong Kong on 27 December 2011, aged 46.
2011 a good year for Draftfcb despite loss of SC Johnson: Laurence Boschetto 
Advertising

2011 a good year for Draftfcb despite loss of SC Johnson: Laurence Boschetto

SHANGHAI - While the announcement in July 2011 that Draftfcb was parting ways with client of over 50 years was a low point for the agency, 2011 still closed as the best year ...
"Satanic" church billboard in NZ draws global attention 
Advertising

"Satanic" church billboard in NZ draws global attention

AUCKLAND - Christian church St Matthew-in-the-City has once again drawn global attention and incited debate and vandalism with a controversial Christmas billboard.
BETC Euro RSCG ponders Asia launch 
Advertising

BETC Euro RSCG ponders Asia launch

PARIS - BETC Euro RSCG is looking to expand to Asia, in particular developing its presence in Shanghai “as soon as possible”. It aims to work with international ...
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Which region will be commanding the most attention from your agency this year?




   |   View results
Southeast Asia
  42%
 
Greater China
  36%
 
Japan and/or Korea
  13%
 
South Asia
  2%
 
Australasia
  8%
TOTAL VOTES: 53

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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
January, 2012