Creativity - Blogs & Opinions

Advertising

When can advertisers use stereotypes to their benefit?

By Santosh Desai, Aug 4, 2010

Santosh Desai, CEO at Future Brands, wonders whether advertising can work without stereotypes. And where is the line drawn - particularly when it comes to racial stereotypes?

Advertising

Is there too much irrelevant sex and nudity in ads?

By Staff Reporters, Jul 26, 2010

Surveys suggest Australians find irrelevant sexual content in ads unacceptable. We ask local experts Chris Stephenson (pictured right), strategic director at PHD Australia, and ...

Advertising

How to inspire through advertising

By Sami Shah, Jul 23, 2010

Pakistan has had more terrorist attacks in 2010 than Afghanistan and Iraq. Sami Shah, creative director at JWT in Pakistan, tells us how to inspire through advertising in such ...

Advertising

Transformation is key for creative agency success

By Michael O'Neill, Jul 19, 2010

The past week has seen the visit to Asia of two global agency CEOs, each with a similar objective for the future.

Advertising

Celebrities repel consumers, but advertisers still love them

By Craig Briggs, Jul 8, 2010

Craig Briggs (pictured), MD at Brandimage Asia, says using celebrities in ads is a great idea, but only if the communications idea is the real hero.

Advertising

Why they scored at Cannes

By Vasanth Seshadri, Jul 8, 2010

Vasanth Seshadri takes a look at the agencies and marketers that won big at Cannes Lions in 2010 and the unique approaches that got them there.

Advertising

Asia can draw positives from Cannes performance

By Michael O'Neill, Jul 2, 2010

As the Cannes Lions ends for another year, the initial sentiment coming out of Asia-Pacific was verging on the negative, with the region failing to build on the huge successes ...

Advertising

Can payment-by-results work in Asia?

By David Tiltman, Jun 25, 2010

The model has the potential to weaken procurement's squeeze on fees.

Creativity

How to connect with customers through stories

By Jolynn Wong, Jun 4, 2010

XM account director Jolynn Wong shares her thoughts on how to connect with customers through stories in drawing on the success story of global whiskey brand Johnny Walker.

Advertising

Will Cheil's reputation be enough for BMB to stake a claim in Asia?

By Kenny Lim, Mar 18, 2010

With the proposed roll-out of Cheil's Beattie McGuinness Bungay (BMB) agency brand in Asia-Pacific later this year, the region will finally start to see what the Korean giant ...

Creativity

Will Apple's iPad save the publishing industry?

By Staff Reporters, Feb 12, 2010

Apple's long-awaited iPad promises to revolutionise a flagging publishing sector. But will it deliver? We've put the question to a creative head, a PR director, a newspaper ...