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PREVIEW: 2011 Agency Report Card 
Advertising

PREVIEW: 2011 Agency Report Card

ASIA-PACIFIC - The 2011 Agency Report Card shows that while the region is growing from strength to strength, the battle for new business and talent is heating up.
JWT Shanghai’s ‘Heaven and hell' was the most awarded campaign in 2011: Big Won 
Advertising

JWT Shanghai’s ‘Heaven and hell' was the most awarded campaign in 2011: Big Won

GLOBAL – The most awarded piece of work in the world last year was JWT Shanghai’s ‘Heaven and Hell’ campaign for luggage brand Samsonite, which earned ...
Ogilvy’s Tham Khai Meng named film and press jury president for Cannes 2012 
Creativity

Ogilvy’s Tham Khai Meng named film and press jury president for Cannes 2012

CANNES – Ogilvy & Mather’s worldwide chief creative officer Tham Khai Meng has been selected to head the film and press juries at the 59th Cannes Lions International...
Gap China wins Campaign's Brand of the Year 2011 
Advertising

Gap China wins Campaign's Brand of the Year 2011

ASIA-PACIFIC - Gap China has been named Brand of the Year 2011 by Campaign Asia-Pacific following its successful entry into the China market.
Five networks make Campaign's Agency of the Year shortlist 
Advertising

Five networks make Campaign's Agency of the Year shortlist

ASIA-PACIFIC - Campaign Asia-Pacific has released the shortlist for its Agency of the Year awards, with five advertising and six media agency networks making the cut.
JWT and BBDO dominate at Spikes Asia 2011 awards 
Creativity

JWT and BBDO dominate at Spikes Asia 2011 awards

SPIKES ASIA – JWT and BBDO dominated this year’s Spikes awards, with both networks claiming three Grands Prix.
Luxury advertising sees major shifts 
Advertising

Luxury advertising sees major shifts

ASIA-PACIFIC - The luxury advertising industry has seen three major shifts in communication concepts that premium brands can use to build their value and increase their ...
Creative agencies should be involved in consumer interaction 
Advertising

Creative agencies should be involved in consumer interaction

ASIA-PACIFIC - Creative agencies should take a more proactive approach to connect with consumers, Matias Palm-Jensen said.
SPIKES ASIA: Monday wrap-up 
Advertising

SPIKES ASIA: Monday wrap-up

ASIA-PACIFIC - Spikes Asia 2011 started its Monday sessions off with a panel discussion by Yahoo on the emerging markets in Asia. From there it was an ongoing festival of ...
Initial shortlists announced at Spikes Asia 2011 
Advertising

Initial shortlists announced at Spikes Asia 2011

SINGAPORE – The Spikes Asia Advertising Festival has revealed the first 11 of 14 shortlists in the categories of Print, Outdoor, Media, Direct, Promo & Activation, ...
Spikes Asia 2011 kicks off with seminar on consumer co-creation 
Advertising

Spikes Asia 2011 kicks off with seminar on consumer co-creation

ASIA-PACIFIC – Spikes Asia 2011 kicked off at Suntec City in Singapore yesterday with over 1,600 delegates expected to attend from around the world.
Fun at Spikes after sunset 
Advertising

Fun at Spikes after sunset

SINGAPORE - Spikes Asia isn’t just about seminars; when the sun goes down the industry comes out to play. There’s something happening on each evening of the ...
Cheil Worldwide sponsors Spikes Asia Student Academy for the third time running 
Advertising

Cheil Worldwide sponsors Spikes Asia Student Academy for the third time running

ASIA-PACIFIC - Spikes Asia and Cheil Worldwide are teaming up to form the Spikes Asia Student Academy for the third year in a row.
Samsonite to take home Spikes Advertiser of the Year 
Advertising

Samsonite to take home Spikes Advertiser of the Year

ASIA-PACIFIC - Samsonite will be named Advertiser of the Year at this year's Spikes Asia Festival of Creativity.
Ad Stars chairman aims to strengthen Korean creative with online insight exchange 
Creativity

Ad Stars chairman aims to strengthen Korean creative with online insight exchange

BUSAN – Hwan Jin Choi (pictured), chairman of the Ad Stars, a Busan-based international advertising festival, speaks exclusively to Campaign about the future of the ...
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Which region will be commanding the most attention from your agency this year?




   |   View results
Southeast Asia
  42%
 
Greater China
  36%
 
Japan and/or Korea
  13%
 
South Asia
  2%
 
Australasia
  8%
TOTAL VOTES: 53

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MAGAZINE
Campaign Magazine
Campaign Asia-Pacific
January, 2012