Column

Media

Annual CCTV Spring Festival Gala show attracts 700 million TV viewers, but for how long?

Mar 1, 2010

Another Chinese New Year passes and, within China at least, that means another CCTV Spring Festival Gala show. The sheer reach of the gala is well documented, with its annual ...

Marketing

Tiger Woods saga offers lessons to brands; sets Twitter on fire

By Atifa Hargrave-Silk, Feb 26, 2010

Few mea culpas have been as highly anticipated as Tiger Woods', whose apology last Friday literally brought the online world to a temporary stop.

Marketing

Toyota finds itself humbled, embarrassed and damaged

By Craig Briggs, Feb 26, 2010

Here is what Craig Briggs, managing director of Brandimage Asia, had to say about Toyota's global recall approaching 10 million in number.

Digital

Google's exit; Baidu's monopoly will cause advertisers to reevaluate search spend in China.

By David Wolf, Feb 8, 2010

Google's departure appeared to imply that the winner of the day was Baidu, now left standing as the dominant player in online search, and the potential beneficiary of an ...

Advertising

Craig Briggs' New Year's resolutions for the industry

By Craig Briggs, Jan 25, 2010

Craig Briggs, managing director of Brandimage Asia, boldly suggests a few New Year's resolutions for the marketing and advertising industry as we bid 2009 farewell.

Media

2010 Predictions: Will this year signal the demise of traditional media?

By Matthew Carlton, Jan 20, 2010

The media landscape is altering rapidly, with consumers now able to access a slew of content via mobile devices that have become portable media centres.

Creativity

Perspective... It's time to celebrate the greatest influencers and multi-taskers in the region

By Atifa Hargrave-Silk, Jan 15, 2010

One of the creative industry's most awaited and debated lists is out in this issue of Media - the Creative Rankings 2009.

Digital

Perspective... Ring out the old, ring in the new. Finally, it's good to talk about mobiles.

By Michael O'Neill, Jan 14, 2010

A familiar refrain is being heard at the start of 2010, and it is one that would not have been out of place four or more years ago.

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