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Welcome to Asia's Top 1000 Brands 2017
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Jun 12, 2017

Welcome to Asia's Top 1000 Brands 2017

Start here to explore this exclusive research and analysis about brands in the Asia-Pacific region.

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Bulletproof brand? Samsung remains on top
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Jun 12, 2017

Bulletproof brand? Samsung remains on top

Samsung is the number one brand in our Top 1000 for the sixth year in a row. Nine months ago, that looked nigh on impossible. How has the tech firm retained its supreme status despite facing its worst crisis to date?

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Standout storylines from the Top 1000 Brands research
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Jun 12, 2017

Standout storylines from the Top 1000 Brands research

There are dozens of storylines swirling in this year’s survey. We select four big ones.

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Loyalty is the ultimate goal in battle for consumers’ hearts
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Jun 12, 2017

Loyalty is the ultimate goal in battle for consumers’ hearts

Brand relationships are not what they used to be, but our Top 1000 survey reveals the factors that keep customers faithful to their favourite names.

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New entrants: Ride-sharing apps proving uber-popular
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Jun 12, 2017

New entrants: Ride-sharing apps proving uber-popular

International sports leagues and fitness trackers are among the other brands shaking up the Top 1000 this year.

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Hot and cold: Why brands moved this year
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Jun 12, 2017

Hot and cold: Why brands moved this year

The winners and losers in this year’s Top 1000 Brands survey paint a many-faceted picture of rapidly evolving consumer trends in markets across Asia-Pacific.

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The work: Advertising hits and misses by Top 1000 brands
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Jun 12, 2017

The work: Advertising hits and misses by Top 1000 brands

A selection of advertising by members of the Top 1000 that stood out from the pack — for better or worse.

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Why experience is the key ingredient for strong brands
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Jun 12, 2017

Why experience is the key ingredient for strong brands

Business leaders increasingly understand that direct experience of a brand is what really counts. Yet relatively few are delivering.

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Goodbye mass-marketing: The changing FMCG landscape
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Jun 12, 2017

Goodbye mass-marketing: The changing FMCG landscape

For household brand names to grow in Asia-Pacific, marketers need to a take a targeted approach.

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Outstanding design by outstanding brands
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Jun 12, 2017

Outstanding design by outstanding brands

Clean lines, appealing shapes, clever functionality: design can often make all the difference between a good brand and a great one.

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How Japanese brands are faring in Asia
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Jun 12, 2017

How Japanese brands are faring in Asia

As part of our Asia’s Top 1000 Brands 2017 coverage, here’s a look at the positioning of major Japanese brands in a regional context, based on consumer perception across 13 markets.

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Welcome to Asia's Top 1000 Brands 2016
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Jun 6, 2016

Welcome to Asia's Top 1000 Brands 2016

Brands in the lead of tech and media shine in the 2016 Asia’s Top 1000 Brands ranking. Start here to explore this exclusive research and analysis about brands in the Asia-Pacific region.

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The Top 10: Reaching the pinnacle, and staying there
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Jun 6, 2016

The Top 10: Reaching the pinnacle, and staying there

The upper echelon may contain the same 10 companies as last year, but their shifting positions hint at strong currents in consumer preferences and culture.

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Hot and cold: 2016's rising and falling brands
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Jun 6, 2016

Hot and cold: 2016's rising and falling brands

Brands are continually trading places. We examine possible factors behind some major moves up and down the 2016 league table

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Luxury: How to thrive in hard times
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Jun 6, 2016

Luxury: How to thrive in hard times

As China sales falter due to a slowing economy and crackdown on corruption, luxury brands seek a turnaround.

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Top brands, top work
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Jun 6, 2016

Top brands, top work

Creative work we loved (and not so much) from the region’s top brands over the past year.

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The brands that will take over
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Jun 6, 2016

The brands that will take over

Airbnb’s debut on the Top 1000 Brands ranking means it’s only a matter of time before Uber, Netflix and Grab displace more traditional incumbents.

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Brands need to break free for global dominance
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Jun 6, 2016

Brands need to break free for global dominance

The race for technology has put some Asian giants on the global map, but many regional brands still need to think beyond local provenance to win the hearts of global consumers.

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Top 1000 2015: Disruption and evolution on the road to new car ownership
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Aug 11, 2015

Top 1000 2015: Disruption and evolution on the road to new car ownership

Global auto sales have grown every year since 2009’s recession, and though growth appears to be slowing, 2015 should still bring positive news.

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Top 1000 2015: The 10 brands Asia loves the most
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Jun 10, 2015

Top 1000 2015: The 10 brands Asia loves the most

Why the top 10 brands in the Asia's Top 1000 Brands report resonate the most with Asian consumers.

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