Sector Study

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Traditional Chinese medicine's healthy mix of history and modernity
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Nov 3, 2017

Traditional Chinese medicine's healthy mix of history and modernity

TCM is in good shape across Asia, and brands that look to be progressive are reaping considerable rewards.

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Bike-sharing brands need better differentiation
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Sep 19, 2017

Bike-sharing brands need better differentiation

The rush to be present in a rapidly growing industry means few companies have paused to consider what they stand for.

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Smart strategy? Brands believe intelligence can boost white-goods sales
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Feb 16, 2016

Smart strategy? Brands believe intelligence can boost white-goods sales

SECTOR STUDY: With lifestyle changes and increasing consumer demand for more convenient white goods, companies are taking action to develop smarter domestic appliances.

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Keeping up with China’s caffeine buzz
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Nov 25, 2015

Keeping up with China’s caffeine buzz

As Chinese coffee consumers switch between fresh brews and instant coffee, competing brands are shaping each others’ long-term strategy.

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Beer firms vie for a piece of Myanmar
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Sep 17, 2015

Beer firms vie for a piece of Myanmar

SECTOR STUDY: Despite strong incumbents, international beer-makers are keen to establish a foothold in the growing market, and are building local brands to do so.

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Korean beauty brands ensnare Asia
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Jul 27, 2015

Korean beauty brands ensnare Asia

SECTOR STUDY: Novel ingredients and a rapid development cycle have helped put South Korea’s cosmetics industry on the global map, making it a force to reckon with.

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Toys: Cultural shifts spur playtime in Asia
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May 13, 2015

Toys: Cultural shifts spur playtime in Asia

SECTOR STUDY: A growing middle-class and greater appreciation of educational learning among younger couples is making a strong case for toymakers to invest in the region.

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Online banking: China's Internet giants turn financial upstarts
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Apr 14, 2015

Online banking: China's Internet giants turn financial upstarts

Access to big data and marketing on their owned assets will give Chinese internet kingpins an edge as they break into a newly approved online banking sector.

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Pet care: Doting owners splash out to show love
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Mar 2, 2015

Pet care: Doting owners splash out to show love

As baby-shy Asian couples increasingly turn their furry friends into ‘substitute children’, the pet-care industry is booming with innovative ways to empty their wallets.

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Muslim consumers: Beauty brands eyeing halal cosmetics
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Jan 6, 2015

Muslim consumers: Beauty brands eyeing halal cosmetics

Long ignored or misunderstood by the mainstream, Muslim women’s beauty needs are being championed by a new wave of niche brands, to commercial success.

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Concept stores: Brands take over Asian city centres
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Nov 14, 2014

Concept stores: Brands take over Asian city centres

From sugary treats to premium spirits, brands are snapping up prime retail to daze and delight their key consumers.

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Dairy products: Milking the deep pockets of Asia
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Nov 3, 2014

Dairy products: Milking the deep pockets of Asia

SECTOR STUDY: Rising incomes and health awareness drive demand for dairy products across the region, but costs and quality concerns mean the right branding is crucial.

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Wearable devices: The next great frontier
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Oct 6, 2014

Wearable devices: The next great frontier

Privacy issues aside, gold mine of data from personal, GPS-linked gadgets may forge a brave new world of targeted marketing.

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Premium auto marques fall back on gimmicks
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Sep 16, 2014

Premium auto marques fall back on gimmicks

SECTOR STUDY: Once dominated by three top German brands, China’s luxury car market grows increasingly competitive, forcing marketers to get inventive to woo buyers with ‘difference’.

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Headphone fad is music to brands’ ears
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May 15, 2014

Headphone fad is music to brands’ ears

SECTOR STUDY: The explosion of smartphone sales and the continued rise of ‘prosumers’ has fuelled greater demand for increasingly trendy—and expensive—audio products.

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MNCs target growing sweet tooth in Asia-Pacific
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Apr 14, 2014

MNCs target growing sweet tooth in Asia-Pacific

SECTOR STUDY: Multinational chocolate companies have expanded production in Asia-Pacific and are now pulling out all the stops in marketing to make their mark in the region.

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Tainted milk leaves a bad taste for NZ
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Mar 20, 2014

Tainted milk leaves a bad taste for NZ

BRAND HEALTH CHECK: Contamination scandals are affecting not only Fonterra, but the New Zealand brand itself, which relies on its image of pure untrammeled beauty for tourism and trade.

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RTD tea: Healthier drinks get a low-sugar rush
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Jan 15, 2014

RTD tea: Healthier drinks get a low-sugar rush

SECTOR STUDY: Consumer demand is nudging makers away from the sugary and fizzy, towards the healthy and natural, often using local ingredients and flavours.

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